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5 min read

10 reasons why you must attend a Product Marketing Summit in 2022


With four successful Product Marketing Summits already under our belt this year, we figured it’s about time to highlight why you’re totally missing out if you’ve never attended one before.

Let’s not waste time, here are 10 reasons why you need to join us at a Product Marketing Summit in 2022. (We guarantee you won’t regret it.)

We have the biggest (and best 😉) product marketing events in the world

Product Marketing Alliance is home to the world’s biggest product marketing community. So, it makes sense that we also have the biggest product marketing events in the world. After all, our main goal here is to create and provide product marketing content that’ll help you thrive and grow in your role. (And we have to make the best, for the best… right?).

It’s an escape from the day-to-day

You’re incredibly busy. We totally get that. But, that’s why attending a Product Marketing Summit is so great.

It’s so easy to get bogged down in the tedium of everyday life. But, our in-person events are here to help you escape all of that, and provide you with an incredible opportunity to find fresh new perspectives and knowledge that’ll flip your current approaches on their head.

Plus, you’ll likely even find new ways to streamline your current product marketing processes, and shave time off your tasks - so you have even more time to browse our site or attend our events. 😉

Unmissable content crafted specifically for product marketers

When planning our events, our team carefully curates the agendas based on feedback from a variety of product marketers from within our community. You speak, we listen… and then we provide.

And we’re not providing you with just any old talks. No way! Each of our presentations is led by professionals from leading brands from the likes of Amazon, HubSpot, Salesforce, and so many more.

Here’s a glimpse into a few talks we’re holding in upcoming PMM Summits, based on requests from PMMs:

If you’ve got any you’d like to see, reach out to Rose at rose@pmmalliance.com. We’re always taking suggestions for later down the line!

We have workshops and interactive discussions designed to upskill you - fast.

Did you think our Summits were just presentations? Absolutely not!

We have plenty of interactive sessions created to equip you with all the knowledge and skills you could possibly need to be the best you can be in your role.

Every event features roundtable discussions and workshops led by leading brands like Clozd, Highspot, and more, so you can share your wins and common challenges, and get actionable solutions.

Plus, we’re now officially offering in-person course workshops in San Francisco led by experts from the likes of Amazon, Hyper, and Gong to provide you with critical product marketing frameworks and approaches taught within our online courses, Product Marketing Certified: Core (PMMC), Positioning Certified: Masters, and Go-to-Market Certified: Masters.

Here’s what Louis Guerrero, Senior Product Marketing Manager at TikTok had to say about our PMMC course:

“The information in this course is INVALUABLE. One cannot put a price on how much knowledge can be obtained from these lessons. This program does everything from going in-depth into how to onboard a new client, to providing you with hours of content around how to price, unique pricing models, and what type of pricing is best for your business. There is no other program in the market that educates product marketers or aspiring product marketers on how to compile and synthesize market intelligence to effectively deliver solutions the market is in need of.”

What more could you ask for?

You'll be in excellent company

Our Product Marketing Summits have world-class speakers who you can learn a multitude of different techniques from. But, we also have attendees from global leading brands who you can network with to advance in your career.

Don’t believe us? In the past, we’ve had attendees from the likes of ….

This is your chance to tap into a wealth of knowledge from those at the forefront of product marketing. So, you’re definitely gonna wanna sign up for our next one…

We have a bunch of events all over - particularly in the US

Move over Pitbull, because we’re coming for your Mr. Worldwide title…

As our largest community is within the USA, we’re currently about to embark on our West Coast tour. Make sure to check the agenda and find a city near you to attend.

But if you’re not in the US… We’ve also held Summits all around the globe, including Amsterdam, England, Sydney, and Singapore, and have plenty more on the schedule for you to attend and enjoy.

Reap the rewards today, tomorrow, forever

Bundle your attendance with an annual PMA membership to get next-level content. with our platinum pass, or upskill your whole department with our team pass offering.

Plus, if you opt for a team, gold, or platinum pass, you’ll be given access to the content (presentation slides & videos) for life.

Yep, life.

Sit back and enjoy the day IRL, then use the awesome OnDemand content to improve your product marketing strategies moving forward.

They’re getting bigger, and better…

On June 23-24, we’re pulling out all the stops. This event will be bigger and better than any we’ve held before, with our Las Vegas Summit at the Bellagio Hotel & Casino.

Plus, we’ve gathered a line-up of product marketing all-stars. Hear from product marketing thought-leaders like:

  • Ali Hanyaloglu, Senior Director of Product Marketing at Akeneo,
  • Steven Pelham, Senior Product Marketing Manager, Self-Serve Education at Slack,
  • Chad Meirose, Product Marketing Manager, Rider Membership at Lyft,
  • Misha Sokolnikov, Director of Product Marketing, Security at Microsoft, and
  • Jarod Greene, VP of Product Marketing at Highspot.

And that’s just the tip of the iceberg!

Sign up today to secure your spot.

We’ve got speakers from brands you’ll definitely want to learn from…

We’ve got a speaker line-up of over 550 product marketing professionals with more range than Robin Williams. Whether that’s product marketing directors at fortune 100s, start-up growth specialists, or up-and-coming PMM mavericks.

Leave better equipped to connect with your audience and propel your product to greater heights. And, prepare to take away an abundance of insights to help you drive revenue and strategically grow your product marketing team.

Meet the speakers here.

Personalize your learning experience…

The beauty of in-person events like our Product Marketing Summits is that if you have a burning question that you feel hasn’t been answered previously, you’ll be able to advocate for yourself easily by asking the speaker questions directly after each talk.

Plus, you’ll be surrounded by hundreds of product marketing professionals who may have had a similar experience or issue, and can lend some advice. This makes for great networking opportunities, and you may even find someone who’s willing to be your mentor.

This opportunity will be invaluable to you as a PMM – don’t waste it!

Written by:

Charley Gale

Charley Gale

Charley is a Junior Copywriter at Product Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!

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10 reasons why you must attend a Product Marketing Summit in 2022