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# A pricing and packaging roadmap for revenue growth [VIDEO]
- URL: https://www.productmarketingalliance.com/a-pricing-and-packaging-roadmap-for-revenue-growth-video/
- Published: 2020-09-30T00:00:00.000Z
- Updated: 2024-09-30T14:20:55.000Z
- Author: Nancy Estrocio
- Tags: Pricing, Growth, Presentations

### Learn more

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[Pricing and packaging strategy: How to get it rightWhen you layer on pricing and packaging and know how it hits the bottom line and revenues, you become a very powerful product marketer.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceNatalie Louie![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2020/04/pricing-roadmap.jpg)](https://www.productmarketingalliance.com/pricing-packaging-pricing-roadmaps-to-help-grow-revenue/)

[Pricing and packaging: Working as a cross-functional teamI think we all have superpowers as product marketers. Mine is cross-functional collaboration, which is what we’re going to focus on today, as we dive into pricing and packaging a product.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceAndrea Bailiff-Gush![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2023/04/margarida-afonso-F01g8NPdOdo-unsplash--1---1-.jpg)](https://www.productmarketingalliance.com/pricing-and-packaging-working-as-a-cross-functional-team/)

[Unlock growth with these pricing power playsPricing pro Tamara Grominsky unveils indispensable tips to drive growth through smarter pricing models. Learn to implement value-based pricing, use discounts strategically, and ensure your approach optimizes customer value over time.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceTamara Grominsky![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2023/09/Untitled-design--44---1-.png)](https://www.productmarketingalliance.com/unlock-growth-with-these-pricing-power-plays/)