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# Achieve and surpass your targets with The Goald Standard Podcast
- URL: https://www.productmarketingalliance.com/achieve-and-surpass-your-targets-with-the-goald-standard-podcast/
- Published: 2021-12-15T14:00:00.000Z
- Updated: 2025-01-18T14:35:15.000Z
- Description: In The Goald Standard Podcast, host Scott Shapiro, Head of Account Management & B2B Experience, Principal Product Marketer at Qualtrics welcomes a string of guests who discuss how product marketers can achieve their goals and surpass their targets.
- Author: Lawrence Chapman
- Tags: Podcasts, #membership

Every product marketer and product marketing team has goals and objectives which they’re measured against. 

Hitting these goals can be challenging, and it’s a part of the PMM role that isn't always welcomed with open arms.

That being said, it *doesn’t* mean it’s impossible to overcome such obstacles - particularly when you're equipped with expert insights to help you along the way.

In The Goald Standard Podcast, host **Scott Shapiro, Head of Account Management & B2B Experience, Principal Product Marketer at Qualtrics** welcomes a string of guests who discuss how product marketers can achieve their goals and surpass their targets, including:

🎯 Ebun Onagoruwa, Vice President of Partner Marketing at Zillow,  
🎯 Jennifer Marcou, Founder & CEO at Marcou Coaching, and former General Manager, Relationship Marketing and Privacy at Microsoft,  
🎯 Angela Byers, Senior Director of Product Marketing Management at Microsoft,  
🎯 Liz Tassey, Vice President of Marketing at Truveta, and  
🎯 Jenny Herald, VP of Product Evangelism of Gtmhub

Scott and his esteemed guests discuss an array of insightful topics, such as:

🎙 Why outcomes (not just metrics!) are important,  
🎙 How to align personal goals with company goals,  
🎙 How to set attainable goals & execute with precision,  
🎙 Balancing long-term vision and short-term agility for impact, and  
🎙 The importance of culture, psychological motivators, and technology for successful goal setting.

Pop in your AirPods, leave mediocrity at the door and prepare to achieve The Goald Standard.

[ Tune in here ](https://www.productmarketingalliance.com/the-goald-standard-podcast/)