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# Adventures of building a   product marketing team
- URL: https://www.productmarketingalliance.com/adventures-of-building-a-product-marketing-team-video/
- Published: 2025-09-15T06:24:00.000Z
- Updated: 2026-02-04T10:19:56.000Z
- Author: Richard King
- Tags: Presentations

### Learn more

Enjoyed this video? Why not check out some related reading 👇

[Adventures of building a product marketing teamNate Brown is the Dir. of PMM and Strategy at FlatIron. When he joined the org four years ago, he was their solo PMM. Now, he leads a PMM team of seven, and in this article, he shares the five steps involved in the cycle of growing a product marketing team; perspire, prewire, hire, inspire, and TBD.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceNate Brown![](https://images.unsplash.com/photo-1495508348712-216a17cfbbc4?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MXwxMTc3M3wwfDF8c2VhcmNofDJ8fGJ1aWxkfGVufDB8fHw&ixlib=rb-1.2.1&q=80&w=2000)](https://www.productmarketingalliance.com/adventures-of-building-a-product-marketing-team/)

[Building a product marketing team from scratchVidhya Ravi, Principal UX Research Manager at Microsoft, explores how to build a product marketing team from the ground up.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceVidhya Ravi![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2022/05/building.jpg)](https://www.productmarketingalliance.com/building-a-product-marketing-team-from-scratch/)

[Unleashing your potential in product marketing: An insider’s perspectiveHello everyone! I’m Harvey Lee, and I’ve had the pleasure of working in product marketing for over 20 years. Along the way, I’ve learned a thing or two about how to make a product resonate with its target audience. In this article, I’ll share some insights from my professional journey.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceHarvey Lee![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2023/05/Copy-of-PMM_Weekly_Live_Sessions_--5---1-.png)](https://www.productmarketingalliance.com/unleashing-your-potential-in-product-marketing-an-insiders-perspective/)