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# An intro to positioning [eBook]
- URL: https://www.productmarketingalliance.com/an-intro-to-positioning-ebook/
- Published: 2022-10-25T09:37:27.000Z
- Updated: 2025-01-22T15:58:36.000Z
- Description: As a PMM, knowledge of positioning is vital. Download this mini eBook to get the perfect introduction to product positioning.
- Author: Product Marketing Alliance
- Tags: eBooks

Effective positioning plays a fundamental role in the success of any product that goes to market - it’s vital you know the area like the back of your hand.

[This mini eBook](https://productmarketingall.typeform.com/to/svt49WQb) is the perfect introduction to getting you started. Plus, we’ve included a **FREE** extract from the [**Positioning Certified: Masters**](https://certified.productmarketingalliance.com/p/positioning-certified?%5Fga=2.94631708.1435877280.1664786112-886409703.1663663417&%5Fgl=1%2A18yhwbd%2A%5Fga%2Aodg2nda5nzazlje2njm2njm0mtc.%2A%5Fga%5Fkvyrmdnsey%2Amty2nta2oty1oc43ni4xlje2njuwnzi5njiunjaumc4w&utm%5Fsource=ebook&utm%5Fmedium=cta&utm%5Fcampaign=cert-positioning) course. 

Dig in. 👇

Already an [Insider member](https://www.productmarketingalliance.com/insider-membership-plan/)? Grab your copy [here](https://www.productmarketingalliance.com/member-ebooks-and-playbooks/) (no form-filling required 😉).

## What’s inside this guide?

[Download your **FREE** guide](https://productmarketingall.typeform.com/to/svt49WQb) to unlock the essentials of positioning, including:

- What is positioning?
- How does it fit into product marketing?
- Why is positioning important?
- The six steps to a successful positioning strategy.
- How to identify what makes your product unique.
[ Download my copy ](https://productmarketingall.typeform.com/to/svt49WQb) 

## Want more?

If you’re looking to enhance your positioning credentials *even further*, the [**Positioning Certified: Masters**](https://certified.productmarketingalliance.com/p/positioning-certified?%5Fga=2.94631708.1435877280.1664786112-886409703.1663663417&%5Fgl=1%2A18yhwbd%2A%5Fga%2Aodg2nda5nzazlje2njm2njm0mtc.%2A%5Fga%5Fkvyrmdnsey%2Amty2nta2oty1oc43ni4xlje2njuwnzi5njiunjaumc4w&utm%5Fsource=ebook&utm%5Fmedium=cta&utm%5Fcampaign=cert-positioning) course is packed with key learnings that’ll improve your knowledge.

From enrolment to certification, you’ll be armed with only essential insights, designed to define what makes your **product unique**, find your product’s **place in the market**, and excel in one of the most **strategically impactfu**l areas of your role.

By the end of this course you'll:

✅ Understand **why** positioning is so important

✅ Learn the ins and outs of **strategic** positioning

✅ Know how to position for **growth**

✅ Appreciate the role of **teamwork** when positioning your product

✅ Understand the correlation between positioning and **cross-functional** areas  

[ Get Positioning Certified ](https://certified.productmarketingalliance.com/p/positioning-certified?%5Fga=2.94631708.1435877280.1664786112-886409703.1663663417&%5Fgl=1%2A18yhwbd%2A%5Fga%2Aodg2nda5nzazlje2njm2njm0mtc.%2A%5Fga%5Fkvyrmdnsey%2Amty2nta2oty1oc43ni4xlje2njuwnzi5njiunjaumc4w&utm%5Fsource=ebook&utm%5Fmedium=cta&utm%5Fcampaign=cert-positioning)