Product Marketing Alliance

Our brand new course, Market Research Certified: Masters, has been built to help you streamline your approach for success and become the expert researcher for your company....

Join us as we catch up with some very important people from behind the scenes to get an inside look into the makings of Product Marketing MisUnderstood....

Our brand new course, Metrics Certified: Masters, has been built to help you determine your strategic value and turn your metrics into growth....

Discover how to look at existing categories and create something that aligns with what your company wants and needs....

Discover how to tap into your shared customer mindset, why it's important, and how to find yours....

Customer obsession starts from having absolute clarity about the problem we are solving for the customer - current or future....

Learn how product-led growth can create a new opportunity for product marketers to prove career-building growth....

Recently, Klue announced a headline partnership with the Product Marketing Alliance (PMA) for their Competitive Intelligence Summit on June 8, an organization dedicated to enabling the success and professional development of product marketers everywhere....

Our brand new course, Customer Marketing Certified: Core has been built to provide you with everything you need to make an impact in customer marketing....

PMA Member Peer Council: exclusive small groups that meet monthly to share challenges and tackle the common problems impacting PMMs. Each group will be carefully matched giving 10-12 members the chance to regularly convene to help develop your skills, problem solve and propel your careers....

Read Product Marketing Misunderstood and you’re guaranteed to become confident proving your value and never struggle to explain yourself again....

Measure your way to product marketing greatness with our insights into everything you need to know about OKRs....

Everything you need to truly embody the voice of the customer....

Hit your next launch out of the ballpark....

Crush your next competitive intelligence project....