Members-only Metrics & OKRs 10 product marketing KPIs to track success Wondering how to identify what works and what doesn’t in your product marketing strategy? In this guide, we look at the main focal points in product marketing as well as a few metrics that can help demonstrate effectiveness. Learn more here....
Members-only Metrics & OKRs What are OKRs in product marketing? OKRs stands for objectives and key results - a simple management framework developed to help your organization see progress. Discover how to set your OKRs within your product marketing team for future development. Learn more....
Members-only Personas What is a persona in marketing? Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table....
Members-only Product Marketing PMM Weekly Live Session | Online | August 18, 2022 Join Brandon Bredford, Competitive Enablement Manager, at Klue as he discusses the key findings from the State of Competitive Enablement....
Members-only Product positioning What is positioning in marketing? A positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product....
Members-only Product Marketing PMM Weekly Live Session | Online | August 11, 2022 Join Elliott Rayner, CMO, ARION as he discusses why product marketing is the story engine of the organisation....
Members-only Product Marketing PMM Weekly Live Session | Online | August 4, 2022 Join Benjamin Hoffman, Senior Manager, Competitive Intelligence, Adobe as he discusses why competitive intelligence programs fail and what to do about it....
Members-only OnDemand PMM Weekly Live Session | Online | July 29, 2022 In this PMMnow session, Div Manickam will be sharing lessons she's learned over the past 5 years and how to bring together product, sales and marketing leadership alignment with shared objectives and key results....
Members-only PMM Talks PMM Talks | Product marketing & analyst relations Join this month's PMM Talks session to hear from PMM experts about how they approach analyst relations....
Members-only Product Marketing Summit: What the attendees say We're so proud to provide a platform for over 100,000 PMMs across the globe to learn together. However, there's nothing that we...
Members-only Sales Enablement What is sales enablement? Discover how we can help your sales reps close more deals in this complete guide....
Members-only Product Marketing PMM Weekly Live Session | Online | July 21, 2022 In this talk, Sridhar Ramanathan, shares five specific common “slip-ups” that you can avoid. He’ll share client examples, and you’ll get practical templates that you can apply in key areas....
Members-only Product Marketing PMM Weekly Live Session | Online | July 7, 2022 Join this PMMnow session and discover how align product manager and product marketing manager roles inside your organization....
Members-only Product Marketing PMM Weekly Live Session | Online | August 25, 2022 Join Alex Babar, Director of Product Marketing at Legit security as he shared 3 categories of Competitive Intelligence Every PMM Should Know....
Members-only Festival Product Marketing Festival | Online | July 13-14, 2022 Product Marketing Festival virtually brings together the world's biggest collective of product marketers to share their success stories, experiences and challenges....