Product Marketing Alliance

Wondering how to identify what works and what doesn’t in your product marketing strategy? In this guide, we look at the main focal points in product marketing as well as a few metrics that can help demonstrate effectiveness. Learn more here....

OKRs stands for objectives and key results - a simple management framework developed to help your organization see progress. Discover how to set your OKRs within your product marketing team for future development. Learn more....

Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table....

Join Brandon Bredford, Competitive Enablement Manager, at Klue as he discusses the key findings from the State of Competitive Enablement....

A positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product....

Join Elliott Rayner, CMO, ARION as he discusses why product marketing is the story engine of the organisation....

Join Benjamin Hoffman, Senior Manager, Competitive Intelligence, Adobe as he discusses why competitive intelligence programs fail and what to do about it....

In this PMMnow session, Div Manickam will be sharing lessons she's learned over the past 5 years and how to bring together product, sales and marketing leadership alignment with shared objectives and key results....

Join this month's PMM Talks session to hear from PMM experts about how they approach analyst relations....

We're so proud to provide a platform for over 100,000 PMMs across the globe to learn together. However, there's nothing that we...

Discover how we can help your sales reps close more deals in this complete guide....

In this talk, Sridhar Ramanathan, shares five specific common “slip-ups” that you can avoid. He’ll share client examples, and you’ll get practical templates that you can apply in key areas....

Join this PMMnow session and discover how align product manager and product marketing manager roles inside your organization....

Join Alex Babar, Director of Product Marketing at Legit security as he shared 3 categories of Competitive Intelligence Every PMM Should Know....

Product Marketing Festival virtually brings together the world's biggest collective of product marketers to share their success stories, experiences and challenges....