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# Being customer-obsessed at a product-first organization [VIDEO]
- URL: https://www.productmarketingalliance.com/being-customer-obsessed-at-a-product-first-organization-video/
- Published: 2020-09-30T00:00:00.000Z
- Updated: 2024-09-30T18:10:00.000Z
- Author: Nancy Estrocio
- Tags: Customer Marketing, Customer Retention, Presentations

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[Are you more obsessed with your customers or your competitors?What’s more important, the customer or the competitor? In this article, we uncover the values of both and which is the ideal course of action. Read more.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceMeenal Relekar![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2023/02/unnamed-2.gif)](https://www.productmarketingalliance.com/customer-or-competitor-obsessed/)