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# Build the CI engine your   sales team needs [Video]
- URL: https://www.productmarketingalliance.com/build-the-ci-engine-your-sales-team-needs-video/
- Published: 2025-07-04T15:44:25.000Z
- Updated: 2025-07-04T15:45:19.000Z
- Description: Learn how to build a competitive intelligence program from scratch using real-world tactics to empower sales, product, and exec teams with insights that win deals.
- Author: Charley Gale
- Tags: Podcasts

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