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# Building a product marketing team   at a hyper-growth startup [VIDEO]
- URL: https://www.productmarketingalliance.com/building-pmm-team-hyper-growth-startup-video/
- Published: 2022-08-05T00:00:00.000Z
- Updated: 2025-04-30T10:25:52.000Z
- Author: Nancy Estrocio
- Tags: Leadership, Recruitment, Startup, Presentations

### Learn more

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[Building a product marketing team from scratchVidhya Ravi, Principal UX Research Manager at Microsoft, explores how to build a product marketing team from the ground up.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2024/08/android-chrome-512x512-1.png)Product Marketing AllianceVidhya Ravi![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2022/05/building.jpg)](https://www.productmarketingalliance.com/building-a-product-marketing-team-from-scratch/)