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# Building the portfolio marketing team in the next PMM evolution [VIDEO]
- URL: https://www.productmarketingalliance.com/building-portfolio-marketing-team-next-pmm-evolution-video/
- Published: 2022-02-11T00:00:00.000Z
- Updated: 2024-09-11T06:56:52.000Z
- Author: Div Manickam
- Tags: Product Marketing Strategy, Presentations

### Learn more

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[Understanding the evolution of product marketing to portfolio messagingRecently, I’ve even had conversations with product marketing leaders that have shifted to referring to the role as “portfolio marketing”, which encompasses product, industry, and solutions.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2024/08/android-chrome-512x512-1.png)Product Marketing AllianceDiv Manickam![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2020/02/evolution-of-PMM-1.png)](https://www.productmarketingalliance.com/evolution-of-product-marketing-to-portfolio-messaging/)

[Maximizing the impact of product messaging frameworksProduct messaging frameworks, AKA message maps, come in all shapes and sizes. When you’re selecting your framework, ask yourself, “who is the intended audience” as this’ll determine whether you need something plain or fancy, poetic or technical.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2024/08/android-chrome-512x512-1.png)Product Marketing AllianceLawrence Chapman![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2022/06/Getting-maximum-impact-from-messaging-frameworks--1-.jpg)](https://www.productmarketingalliance.com/maximizing-the-impact-of-product-messaging-frameworks/)