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# Building a world-class GTM team (fast) [VIDEO]
- URL: https://www.productmarketingalliance.com/building-world-class-gtm-team-fast-video/
- Published: 2021-09-18T00:00:00.000Z
- Updated: 2024-09-11T09:57:36.000Z
- Author: Nancy Estrocio
- Tags: Go-to-Market, Presentations

### Learn more

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[The 5 key ‘personas’ behind an award-winning Go-to-Market teamSuccessful product marketing is not a one-man-band, it takes a team, and following many interviews over many months I came up with five product marketing personas, which if assembled can create an unstoppable PMM force and award-winning go-to-market team within an org.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceYoni Solomon![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2020/10/takahiro-sakamoto-IMued0tpO1s-unsplash.jpg)](https://www.productmarketingalliance.com/the-5-key-personas-behind-an-award-winning-go-to-market-team-2/)

[How to build a rock-solid GTM planTake a deep dive into what’s required beyond the templates to make your go-to-market plan a true backbone for your launch.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceJeff Foley![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2024/02/how-to-build-a-rock-solid-GTM-plan.jpg)](https://www.productmarketingalliance.com/building-a-rock-solid-gtm-plan/)

[How to create a winning go-to-market strategyA good GTM framework shatters organizational silos and gets everyone to focus on a single goal – and that’s exactly what I’m going to share with you today.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceJordana Mozer![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2023/07/dat-tran-T-LH6jVzla0-unsplash--1-.jpg)](https://www.productmarketingalliance.com/how-to-create-a-winning-go-to-market-strategy-that-everyone-will-embrace/)