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# What is competitive intelligence? [Video]
- URL: https://www.productmarketingalliance.com/competitive-intelligence-video/
- Published: 2024-04-10T12:30:00.000Z
- Updated: 2024-07-11T15:33:14.000Z
- Description: Curious about competitive intelligence and want to learn more? We break down everything you need to know about this critical business practice.
- Author: James Shaw
- Tags: Competitive Intelligence, Presentations

### Learn more

Enjoyed this video? Why not check out some related reading 👇

[Competitive Intelligence in Marketing | Complete CI GuideCrush your next competitive intelligence project.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceProduct Marketing Alliance![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2021/04/Competitive-intelligence-guide.png)](https://www.productmarketingalliance.com/your-guide-to-competitive-intelligence/)

[How to gather competitive intelligenceProblems when gathering competitive intelligence isn’t uncommon. As the saying goes: “anything worth having, doesn’t come easy”, and believe us, competitive intelligence is worth its weight in gold. Here are some challenges you may encounter during the process, and how to address them.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceLawrence Chapman![](https://images.unsplash.com/photo-1551068471-e4d0b798327e?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MXwxMTc3M3wwfDF8c2VhcmNofDE1fHxodXJkbGV8ZW58MHx8fA&ixlib=rb-1.2.1&q=80&w=2000content/images/size/w1200)](https://www.productmarketingalliance.com/common-challenges-when-gathering-competitive-intelligence-2/)

[How to collect (and share!) competitive intelligence resultsAre you keeping a beady eye on how rival companies are occupying their time? If not, then you oughta take a long, hard, look at yourself and begin giving competitive intelligence the credence it deserves.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceLawrence Chapman![](https://images.unsplash.com/photo-1600456548090-7d1b3f0bbea5?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MXwxMTc3M3wwfDF8c2VhcmNofDN8fHRlbGVzY29wZXxlbnwwfHx8&ixlib=rb-1.2.1&q=80&w=2000content/images/size/w1200)](https://www.productmarketingalliance.com/how-to-collect-and-share-competitive-intelligence-results/)