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# Competitive strategy: AMA with Dropbox & ZoomInfo [OnDemand]
- URL: https://www.productmarketingalliance.com/competitive-strategy-live-ama-with-dropbox-zoominfo/
- Published: 2020-06-13T16:40:00.000Z
- Updated: 2025-01-18T15:26:35.000Z
- Description: Join two leading product marketing and CI practitioners to learn how they are using CI to make a major impact on their organizations. They'll answer all of your burning questions about competitive intelligence in this live AMA.
- Author: Crayon
- Tags: Competitive Intelligence, Ondemand Summits, #membership

[ REPLAY ](https://www.productmarketingalliance.com/product-marketing-fix-plus/?wchannelid=aoklt7g04v&wmediaid=2n619ygn0z) 

### 

Get all your burning competitive strategy questions answered in this AMA with two leading CI experts from two a-m-a-z-i-n-g companies.

Throughout the session, George Baier IV, Head of Competitive Intelligence at **Dropbox** and Andy McCotter-Bicknell, Product Marketing Manager at **ZoomInfo**, share how they're using CI to make a major impact on their organizations.  
  
**Learn:**

- How CI is being done by the best companies out there right now
- Lessons learned in 2020 and what’s on their mind for 2021
- Anything you want—you ask the questions, **you get the insights**

This webinar is hosted by Crayon, leaders in the **PMA Pulse for Competitive Intelligence.**

### Presenters: 

**George Baier IV, Head of Competitive Intelligence at Dropbox**  
George leads Dropbox's global CI team serving Dropbox Business, HelloSign, and new products in development. Prior to leading CI, he held roles in PMM and Sales at Dropbox and technology leadership roles in publishing.

**Andy McCotter-Bicknell, Product Marketing Manager at ZoomInfo**   
Andy leads the competitive intelligence program at ZoomInfo. He specializes in enabling their team of 500+ sellers with actionable competitive insights and has overseen competitive strategy as the organization has entered multiple new product categories, acquired new businesses such as EverString, Clickagy, Komiko, and NeverBounce, and leading up to their 2020 IPO.  

[ REPLAY ](https://www.productmarketingalliance.com/product-marketing-fix-plus/?wchannelid=aoklt7g04v&wmediaid=2n619ygn0z)