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# Cracking the code of sales enablement [Video]
- URL: https://www.productmarketingalliance.com/cracking-code-sales-enablement-video/
- Published: 2022-07-10T00:00:00.000Z
- Updated: 2024-07-10T08:33:10.000Z
- Author: Nancy Estrocio
- Tags: Sales Enablement, Presentations

### Learn more

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[Product marketing as a connector: Bringing teams together and becoming the catalyst for actionI’m Irit Schwartz and I’m the Director of Product Marketing at Fyber. I’m here to share my thoughts on how we PMMs are connectors and how we lean on this strength to bring teams together and drive actions.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceIrit Schwartz![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2022/11/vardan-papikyan-JzE1dHEaAew-unsplash-2.jpg)](https://www.productmarketingalliance.com/product-marketing-as-a-connector-bringing-teams-together-and-becoming-the-catalyst-for-action/)