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# Cutting through the noise, with Alex McDonnell
- URL: https://www.productmarketingalliance.com/cutting-through-the-noise-with-alex-mcdonnell/
- Published: 2021-10-01T13:00:00.000Z
- Updated: 2025-01-24T07:56:55.000Z
- Description: This week on Product Marketing Life, host Mark Assini welcomes Alex McDonnell, Market Intelligence Lead at Airtable.
- Author: Lawrence Chapman
- Tags: Competitive Intelligence, #membership

[ ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1000/2020/09/Spotify-podcatss.png) ](https://open.spotify.com/show/784uGQKzagIqvZNXGvNI6q) [ ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1000/2020/09/Apple-podcasts-3.png) ](https://podcasts.apple.com/us/podcast/product-marketing-life/id1496134315) 

## A little bit about Alex

Alex McDonnell is the Market Intelligence Lead at Airtable and has a penchant for win-loss interviews. 

At Airtable, Alex builds customer-obsessed, competitor-alert intelligence programs that help sales, customer success, and marketing cut through the competitive noise with clear positioning. He’s also on hand with his expertise to help product and strategy teams decide what to build next.

## Key talking points

During the episode, Mark and Alex discuss the increasingly important world of market intelligence.

## Get involved

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Access is 100% free, and it’s got a range of channels for you to take full advantage of; from upcoming events and recommended reading, to job opportunities and recommended tools.

In the meantime, grab your headphones, get comfy, and check out our previous episodes featuring a host of PMMs from globally recognized brands.

[ ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/02/Product-marketing-podcast.png) ](https://www.productmarketingalliance.com/podcasts/?utm%5Fsource=article&utm%5Fmedium=blog&utm%5Fcampaign=podcast-ad)