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# Building a data-driven win-loss program [VIDEO]
- URL: https://www.productmarketingalliance.com/data-driven-win-loss-program-video/
- Published: 2020-09-16T00:00:00.000Z
- Updated: 2024-09-30T16:25:29.000Z
- Author: Kelly Esten
- Tags: Win/Loss, Presentations

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[How we built a data-driven win-loss program at ToastWhile I’m not here to give you the magic solution, I can say that we had every single one of these challenges at Toast when I started and although we still have many of them today, we still have a successful win-loss program. So remember, there is hope.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceKelly Esten![](https://images.unsplash.com/photo-1527474305487-b87b222841cc?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=2000&fit=max&ixid=eyJhcHBfaWQiOjExNzczfQ)](https://www.productmarketingalliance.com/building-a-data-driven-win-loss-program/)

[8 tips for effective win loss analysisWin-loss analysis is the practice of systematically capturing and analyzing the reasons why you win and lose sales opportunities which if conducted rigorously can help you confirm and prioritize both the strengths and weaknesses of your product or service offering.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceAndrew Peterson![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2020/11/louis-hansel-shotsoflouis-7RtM37cLJ3c-unsplash.jpg)](https://www.productmarketingalliance.com/8-tips-for-effective-win-loss-analysis/)

[Improving your win rates with stellar win/loss programsJoin us as we delve into the world of win/loss analysis. Together, we’ll unravel the strategies and hurdles faced by product marketers, and reveal the power of a solid win/loss program. Discover how a simple shift in perspective can revolutionize your KPIs, from win rates to marketing efficiency.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceTrenton Romph![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2023/07/element5-digital-4oplrHCtttA-unsplash--1---1-.jpg)](https://www.productmarketingalliance.com/everyones-a-winner-improving-your-win-rates-with-stellar-win-loss-programs/)