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# Decoding win-loss analysis [VIDEO]
- URL: https://www.productmarketingalliance.com/decoding-win-loss-analysis-video/
- Published: 2021-09-11T00:00:00.000Z
- Updated: 2024-09-11T07:24:51.000Z
- Author: Nancy Estrocio
- Tags: Win/Loss, Presentations

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[8 tips for effective win loss analysisWin-loss analysis is the practice of systematically capturing and analyzing the reasons why you win and lose sales opportunities which if conducted rigorously can help you confirm and prioritize both the strengths and weaknesses of your product or service offering.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceAndrew Peterson![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2020/11/louis-hansel-shotsoflouis-7RtM37cLJ3c-unsplash.jpg)](https://www.productmarketingalliance.com/8-tips-for-effective-win-loss-analysis/)

[Win-loss analysis isn’t a priority, but it should be.A product marketer has a lot on their plate, so why not include win-loss analysis to help improve revenue and make your job easier. Find out how prioritising win-loss analysis allows you to better guide your strategies and activities.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceBailey Haslam![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2021/11/patrick-perkins-ETRPjvb0KM0-unsplash.jpg)](https://www.productmarketingalliance.com/win-loss-analysis-isnt-a-priority-but-it-should-be/)

[Fuel revenue growth through win-loss analysisIt’s time to unlock growth with win-loss analysis. Learn how to boost your win rates, refine your strategies, and harness data to drive revenue.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceBrady Tengberg![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2024/05/meta-images--28--2.png)](https://www.productmarketingalliance.com/fuel-revenue-growth-through-win-loss-analysis/)