> ## Content Index
> Fetch the complete content index at: https://www.productmarketingalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Digital transformation in product marketing | Kirsten Jepson, Director of Product Marketing at TELUS International
- URL: https://www.productmarketingalliance.com/digital-transformation-in-product-marketing-kirsten-jepson-director-of-product-marketing-at-telus-international/
- Published: 2022-03-04T11:56:06.000Z
- Updated: 2025-01-24T08:43:47.000Z
- Description: Tune in and join host Lawrence Chapman, as he welcomes Kirsten Jepson, Director of Product Marketing at TELUS International who discusses the role of digital transformation in product marketing.
- Author: Lawrence Chapman
- Tags: Podcasts, #membership

[ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Spotify-podcatss.png) ](https://open.spotify.com/episode/6P9yIwQKGRdOAaHXpu9lLz?si=dw92aulMRty4DVs167fZPA) [ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Apple-podcasts-3.png) ](https://podcasts.apple.com/gb/podcast/product-marketing/id1483098663) 

## A little bit about Kirsten

In this episode of [Product Marketing Insider](https://www.productmarketingalliance.com/product-marketing-insider-series/), we're joined by **Kirsten Jepson, Director of Product Marketing at TELUS International.**

Kirsten leads a high-performing global team of domain experts that covers product marketing for a full suite of Digital Customer Experience products, services, and solutions.

These include Artificial Intelligence solutions like RPA and conversational bots, proprietary solutions like Intelligent Insights to power digital coworkers, Trust & Safety and Content Moderation, CCaaS, Cloud, and emerging AI Data Annotation solutions.

Previously, she covered credit card platforms, emerging prepaid card products, and other fintech solutions.

## Key talking points

Kirsten lifts the lid on a variety of transferable insights, including:

- How she defines digital transformation in the context of product marketing,
- How digital transformation can be integrated into a product marketing strategy to optimize the customer journey and improve conversion rates.
- The role digital transformation can have on refining digital channels such as company websites, social media channels, and automation tools
- Advice for teams and companies shifting to digital.
- How product marketers can secure buy-in from key stakeholders when laying the groundwork for a new transformation program.

## **Want to get involved?**

If you wanna flex your podcast skills and guest on [Product Marketing Insider](https://www.productmarketingalliance.com/product-marketing-insider-series/) or our other show [Product Marketing Life](https://www.productmarketingalliance.com/product-marketing-life-podcast-series/), contact Rose and register your interest: **rose@pmmalliance.com**.

In the meantime, check out our bank of awesome podcast shows focusing on a breadth of essential product marketing topics.

[Tune in](https://www.productmarketingalliance.com/podcasts/)