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# Driving impactful GTM strategies with market & customer insights [VIDEO]
- URL: https://www.productmarketingalliance.com/driving-impactful-gtm-strategies-insights-video/
- Published: 2021-08-29T00:00:00.000Z
- Updated: 2024-08-29T17:18:59.000Z
- Author: Nancy Estrocio
- Tags: Go-to-Market, Presentations

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[Drive more impactful GTM strategies with customer insightsJoin me as I share my insights on how to drive more impactful go-to-market strategies with market and customer insights. Here’s what we’ll cover: - What makes a strong go-to-market strategy - Four ways market and customer insights can inform your strategy and execution - How to get started today![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2024/08/android-chrome-512x512-1.png)Product Marketing AllianceMike Greenberg![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2023/08/Who-leads-the-go-to-market-process-at-your-company--2---1-.png)](https://www.productmarketingalliance.com/drive-gtm-strategies-with-market-and-customer-insights/)

[How to build a rock-solid GTM planTake a deep dive into what’s required beyond the templates to make your go-to-market plan a true backbone for your launch.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2024/08/android-chrome-512x512-1.png)Product Marketing AllianceJeff Foley![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2024/02/how-to-build-a-rock-solid-GTM-plan.jpg)](https://www.productmarketingalliance.com/building-a-rock-solid-gtm-plan/)

[How to create a winning go-to-market strategyA good GTM framework shatters organizational silos and gets everyone to focus on a single goal – and that’s exactly what I’m going to share with you today.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2024/08/android-chrome-512x512-1.png)Product Marketing AllianceJordana Mozer![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2023/07/dat-tran-T-LH6jVzla0-unsplash--1-.jpg)](https://www.productmarketingalliance.com/how-to-create-a-winning-go-to-market-strategy-that-everyone-will-embrace/)