> ## Content Index
> Fetch the complete content index at: https://www.productmarketingalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Establishing product marketing when it didn't exist before [Video]
- URL: https://www.productmarketingalliance.com/establishing-product-marketing-didnt-exist-before-video/
- Published: 2022-05-15T15:32:00.000Z
- Updated: 2024-07-01T15:32:58.000Z
- Author: Nancy Estrocio
- Tags: Leadership, Product Marketing Strategy, Presentations

### Learn more

Enjoyed this video ? Why not check out some related reading 👇

[Building a product marketing team from scratchVidhya Ravi, Principal UX Research Manager at Microsoft, explores how to build a product marketing team from the ground up.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceVidhya Ravi![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2022/05/building.jpg)](https://www.productmarketingalliance.com/building-a-product-marketing-team-from-scratch/)

[4 steps for creating a successful product marketing strategyA well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceLawrence Chapman![](https://images.unsplash.com/photo-1524086496832-aa348741b7b9?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDI0fHxzdHJhdGVneXxlbnwwfHx8fDE2MjUyMzU1NjA&ixlib=rb-1.2.1&q=80&w=2000)](https://www.productmarketingalliance.com/how-to-create-a-product-marketing-strategy/)

[What is Product Marketing? | Complete guide & strategiesProduct marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceBryony Pearce![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2020/01/PMA_venn_diagram_meta_v2-1.png)](https://www.productmarketingalliance.com/what-is-product-marketing/)