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# Evolving product marketing to solutions marketing [Video]
- URL: https://www.productmarketingalliance.com/evolving-product-marketing-solutions-marketing-video/
- Published: 2023-07-02T00:00:00.000Z
- Updated: 2024-07-02T07:38:22.000Z
- Author: Nancy Estrocio
- Tags: Product Marketing Strategy, Presentations

### Learn more

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[The evolution of product marketingWant your product marketing to really turn heads? Then pay attention to Karen Cohen. She’s breaking down how PMs need to tailor their strategies based on where the company is at. Early stage? Focus on ARR. Growth stage? NRR is your new best friend. Mature company? GRR is gonna be your guiding light.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceKaren Cohen![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2023/07/The-evolution-of-product-marketing-Adapting-to-changing-business-needs.jpg)](https://www.productmarketingalliance.com/the-evolution-of-product-marketing/)

[What is Product Marketing? | Complete guide & strategiesProduct marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceBryony Pearce![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2020/01/PMA_venn_diagram_meta_v2-1.png)](https://www.productmarketingalliance.com/what-is-product-marketing/)

[How to unlock growth with portfolio and solutions marketingLearn the secrets to effective portfolio and solutions marketing to simplify your product messaging and unlock new growth opportunities.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceMisha Rangel![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2024/05/PMA_Sharing_Article_Images_Author-Text-1.png)](https://www.productmarketingalliance.com/unlock-growth-with-portfolio-and-solutions-marketing/)