> ## Content Index
> Fetch the complete content index at: https://www.productmarketingalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# From Content Creator to Marketing Leader- Building Your Brand and Your Edge
- URL: https://www.productmarketingalliance.com/from-content-creator-to-marketing-leader-building-your-brand-and-your-edge/
- Published: 2026-02-23T13:22:43.000Z
- Updated: 2026-02-23T13:22:43.000Z
- Description: Let’s face it: your job description didn’t say “become an AI expert and marketing influencer”—but here we are. This session is all about helping you stand out in a sea of sameness, by building a brand people remember and skills that actually matter. No buzzwords, just the good stuff you’ll wish you
- Author: Richard King
- Tags: Videos, Presentations

Let’s face it: your job description didn’t say “become an AI expert and marketing influencer”—but here we are. This session is all about helping you stand out in a sea of sameness, by building a brand people remember and skills that actually matter. No buzzwords, just the good stuff you’ll wish you started doing sooner. Ashley Litzenberger, Senior Director of Content & Product Marketing, Betterworks