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# From data points to compelling narratives
- URL: https://www.productmarketingalliance.com/from-data-points-to-compelling-narratives/
- Published: 2025-03-14T10:38:05.000Z
- Updated: 2025-04-25T09:14:46.000Z
- Description: This session will guide you through the art of connecting data with storytelling to create impactful marketing campaigns.
- Author: Product Marketing Alliance
- Tags: storytelling, Ondemand Summits

PMMnow is your chance to stream exclusive talks and presentations, hosted by product marketing experts and industry leaders.

It's a unique opportunity to watch the most sought-after product marketing content – ordinarily reserved for PMA Pro members. Each stream delves deep into a key product marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions.

🎥 Access exclusive talks and presentations  
✅ Develop your understanding of key topics and trends  
🗣 Hear from experienced product marketing leaders  
👨‍💻 Enjoy regular in-depth sessions

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[Watch OnDemand](https://www.productmarketingalliance.com/product-marketing-summit-chicago-2/?wchannelid=7txj1frh82&wmediaid=y6j90g4jrm)

Data alone doesn’t drive action—stories do.

In a world overflowing with information, the ability to translate raw data into compelling narratives is a game-changer for marketers.

Join us for an exclusive session with Murjanatu Mutuwa as she unpacks the art of data-driven storytelling. From securing a role at Walmart with a single data insight to shaping strategies at eBay, Google, and Walmart, Murjanatu’s journey is a testament to the power of storytelling in business.

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### In this session, you’ll discover:

📊 **The storytelling edge** – Learn how to craft narratives that make data meaningful and memorable.  
🎯 **Driving decisions** – Use data-backed stories to influence stakeholders and power your marketing campaigns.  
💡 **Lessons from the field** – Real-world insights from a career at top global companies.

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### Meet the speaker:

[Murjanatu Mutuwa](https://www.linkedin.com/in/mmutuwa-973643112/), Product Marketing Lead, Walmart

Murjanatu is a strategic product marketing leader at Walmart Data Ventures, specializing in product positioning, messaging, and go-to-market strategy. With a data-driven approach, she bridges market needs with product offerings to drive growth. Passionate about storytelling, DEI, and creativity, she thrives on building connections and crafting impactful marketing strategies. 

![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2025/03/Murjanatu-Mutuwa--1-.jpeg)