> ## Content Index
> Fetch the complete content index at: https://www.productmarketingalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# From product marketing to competitive intelligence | Andrew McCotter-Bicknell, ClickUp
- URL: https://www.productmarketingalliance.com/from-product-marketing-to-competitive-intelligence-clickup/
- Published: 2022-03-25T14:00:00.000Z
- Updated: 2024-07-07T10:15:17.000Z
- Description: On this week's episode, host Mark Assini spoke to Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp.
- Author: Charley Gale
- Tags: Podcasts, #membership, Competitive Intelligence

[ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Spotify-podcatss.png) ](https://open.spotify.com/episode/4zBEbYKTnxzZB9ZR2x5yPB?si=CM-gEvXpTVCB9lpwGzZq2A) [ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Apple-podcasts-3.png) ](https://podcasts.apple.com/us/podcast/from-product-marketing-to-competitive-intelligence/id1496134315?i=1000555169442) 

## A little about Andrew

On this week's episode, host Mark Assini spoke to Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp. 

Andrew is a well-known and well-respected member of the competitive intelligence community, sharing his thoughts on how businesses compete on LinkedIn. Before jumping headfirst into the world of competitive intelligence, Andrew was a Product Marketing Manager at ZoomInfo. 

Now, at ClickUp, Andrew is working to carve out a place within the incredibly crowded project management software industry. 

## Key talking points

In this episode, the pair discuss Andrew's transition from product marketing into competitive intelligence, why he thinks it was a natural next step, and what he loves about enabling others with competitive intel.

## Want to get involved?

If you wanna flex your podcast skills and appear on [Product Marketing Life](https://www.productmarketingalliance.com/product-marketing-life-podcast-series/), contact Lawrence and register your interest: **lawrence@pmmalliance.com**

[ ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/02/Product-marketing-podcast.png) ](https://www.productmarketingalliance.com/podcasts/?utm%5Fsource=article&utm%5Fmedium=blog&utm%5Fcampaign=podcast-ad) 

**pmmalliance.com.**