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# How Affinity went from 22% to 80%   ARR wins in one campaign [Video]
- URL: https://www.productmarketingalliance.com/how-affinity-went-from-22-to-80-arr-wins-in-one-campaign-video/
- Published: 2025-06-20T08:54:44.000Z
- Updated: 2025-06-20T08:55:28.000Z
- Description: How Affinity launched a targeted competitive intelligence campaign that boosted win rates from 16% to 45% and increased ARR win rate from 22% to 80%.
- Author: Charley Gale
- Tags: Podcasts

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