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# Real-life example of how to bring differentiation into your marketing [VIDEO]
- URL: https://www.productmarketingalliance.com/how-bring-differentiation-your-marketing-video/
- Published: 2023-08-13T00:00:00.000Z
- Updated: 2024-08-29T17:20:34.000Z
- Author: Nancy Estrocio
- Tags: Positioning & messaging, Presentations

### Learn more

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[What is Product Marketing? | Complete guide & strategiesProduct marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2024/08/android-chrome-512x512-1.png)Product Marketing AllianceBryony Pearce![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2020/01/PMA_venn_diagram_meta_v2-1.png)](https://www.productmarketingalliance.com/what-is-product-marketing/)