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# How competitive intelligence can influence a content marketing strategy
- URL: https://www.productmarketingalliance.com/how-competitive-intelligence-can-influence-a-content-marketing-strategy/
- Published: 2022-08-31T16:02:36.000Z
- Updated: 2024-10-01T01:28:38.000Z
- Description: In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Ryan Law, VP of Content at Animalz.
- Author: Lawrence Chapman
- Tags: Competitive Intelligence, #membership, Articles, Podcasts

[ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Spotify-podcatss.png) ](https://open.spotify.com/episode/45NX7kHFZOWSYwnIiv8fwR?si=AMS6MRrDS7ObyfylCW0oGw) [ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Apple-podcasts-3.png) ](https://podcasts.apple.com/gb/podcast/into-the-fray-the-competitive-intelligence-podcast/id1609944641) 

In this episode of Into the Fray, host **Erik Mansur, VP of Product Marketing at Crayon** is joined by **Ryan Law, VP of Content at Animalz**.

This episode's guest doesn’t *do* product marketing for a living. He’s not an expert in win/loss analysis, and competitive intelligence isn’t something that he lists as a skill on his LinkedIn profile.

Ryan's literally an authority on all things content marketing, and in this episode, he discusses the other side of the competitive intelligence transaction - how he receives and internalizes great insights about rival solutions and the ways that he uses that data to his advantage.

## Key talking points

During their discussion, Erik puts key areas of discussion under the microscope, including:

- The extent to which competitor activity influences content marketing strategies.
- Whether strategies change depending on the size of a competitor.
- How often Ryan looks at competition and the broader market when it comes to creating content.
- Whether knowing about a potential client’s competitors helps with sales pitching.

Plus much more...

## *Psst...* there's more... 😉

Great news - there are *more* episodes of [Into the Fray: The Competitive Intelligence Podcast](https://www.productmarketingalliance.com/into-the-fray-competitive-intelligence-podcast/) waiting for you, right here, right now.

Find out how to prioritize your competitors, analyze your win/loss and competitive success, create a culture of competitive intelligence, plus much more, with our discussions featuring a variety of specialists.

[Refine your CI credentials](https://www.productmarketingalliance.com/into-the-fray-competitive-intelligence-podcast/)