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# How customer marketers contribute to product marketing | Zoey Morck, Customer Marketing Manager at Logz.io
- URL: https://www.productmarketingalliance.com/how-customer-marketers-contribute-to-product-marketing-zoey-morck-customer-marketing-manager-at-logz-io/
- Published: 2023-04-14T14:37:08.000Z
- Updated: 2023-04-17T05:36:57.000Z
- Description: In this episode of Product Marketing Life, host Mark Assini welcomes Zoey Morck, Customer Marketing Manager at Logz.io, who outlines how customer marketing and product marketing go hand-in-hand.
- Author: Lawrence Chapman
- Tags: Podcasts, #membership, Customer Marketing

In this episode of Product Marketing Life, host Mark Assini welcomes Zoey Morck, Customer Marketing Manager at Logz.io.

Zoey has held a number of marketing and sales-focused roles over the course of her career, finding a natural fit in the emerging world of customer marketing.

Today, Zoey and the team at Logz help cloud-native businesses monitor and secure their environments with comprehensive open-source tools.

[ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Apple-podcasts-3.png) ](https://podcasts.apple.com/gb/podcast/product-marketing-life/id1496134315) 

## Key discussion points

- The role customer marketing plays within the broader sales and marketing orgs, and the role it plays in Go-to-Market.
- Zoey's thoughts on the recent shift around customer marketing and Go-to-Market - and why she thinks it’s happening.
- The role customer marketing plays in helping product marketing define Go-to-Market strategy.
- How product marketing supports customer marketing, and vice versa.
- The ways in which customer marketing cooperates with lifecycle marketing.

[Tune in now](https://www.productmarketingalliance.com/product-marketing-life-podcast-series/?wchannelid=vos5rrb8xi&wmediaid=g9vmecivfo)