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# How product marketing operates at a digital product agency | Meghan Pfeifer, Innovatemap
- URL: https://www.productmarketingalliance.com/how-product-marketing-operates-at-a-digital-product-agency-meghan-pfeifer-innovatemap/
- Published: 2022-06-03T13:00:00.000Z
- Updated: 2024-10-01T01:26:11.000Z
- Description: In this episode of Product Marketing Life, Mark Assini and Meghan Pfeifer discuss the relationship between product design and product marketing, how product marketing operates at a digital product agency, and why Innovatemap has put product marketing and brand on the same team.
- Author: Charley Gale
- Tags: Podcasts, #membership

[ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Spotify-podcatss.png) ](https://open.spotify.com/episode/2xTuQQPHU4zPO6JNYO2hZP?si=WLWupw0TSZaoo4V0-bdLWw) [ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Apple-podcasts-3.png) ](https://podcasts.apple.com/us/podcast/product-marketing-life/id1496134315) 

## A little about Meghan

Meghan Pfeifer is the Senior Product Marketer and Brand Strategist at Innovatemap. After studying industrial and product design at the University of Notre Dame, Meghan began her career as a designer, first at the men’s fashion brand Wolf & Shepherd. 

From there, Meghan began her product marketing career at Innovatemap, where she finds herself today, not only leading their New York office but, co-hosting their Better Product podcast.

## Key talking points

In this episode, the pair discuss the relationship between product design and product marketing, how product marketing operates at a digital product agency, and why Innovatemap has put product marketing and brand on the same team.

## Wanna get involved?

If you wanna flex your podcast skills and appear on [Product Marketing Life](https://www.productmarketingalliance.com/product-marketing-life-podcast-series/), contact Lawrence and register your interest: **lawrence@pmmalliance.com**

[ ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/02/Product-marketing-podcast.png) ](https://www.productmarketingalliance.com/podcasts/?utm%5Fsource=article&utm%5Fmedium=blog&utm%5Fcampaign=podcast-ad)