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# How to thrive as the first Product marketing manager [Video]
- URL: https://www.productmarketingalliance.com/how-thrive-first-product-marketing-manager-video/
- Published: 2022-02-08T10:05:00.000Z
- Updated: 2024-06-26T10:06:06.000Z
- Author: Nancy Estrocio
- Tags: Careers, Presentations

### Learn more

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[How to thrive as the first product marketing hireIrrespective of whether you’re working on a physical or SaaS product, being a lone product marketer is daunting yet gratifying. I’m sharing 4 lessons from my experience as the first hire at Linnworks, building out the function to a team of three, that are relevant to every product marketer.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceLouise Dunne![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2022/06/Grow-as-a-first-product-marketing-hire--1-.jpg)](https://www.productmarketingalliance.com/4-essential-lessons-thatll-help-you-thrive-as-the-first-product-marketing-hire/)

[23 key skills every product marketing manager needsActively enhancing your education and personal development in this way will enable you to build on your knowledge, refine your understanding of key principles, and improve your performance.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceLawrence Chapman![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1200/2023/11/key-skills-product-marketing-3.jpg)](https://www.productmarketingalliance.com/key-skills-needed-to-be-a-product-marketing-manager/)

[So you want to become a product marketing manager?From key skills needed for career progression to how to choose your next role and more, here’s how to break into product marketing management.![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w256h256/2019/04/favicon_pma_1000.png)Product Marketing AllianceLawrence Chapman![](https://images.unsplash.com/photo-1519885277449-12eee5564d68?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=MnwxMTc3M3wwfDF8c2VhcmNofDExfHxtYXB8ZW58MHx8fHwxNjE2MDkzODEw&ixlib=rb-1.2.1&q=80&w=2000)](https://www.productmarketingalliance.com/becoming-an-expert-the-product-marketing-career-path/)