> ## Content Index
> Fetch the complete content index at: https://www.productmarketingalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# How to improve your writing competency, with ZoomInfo
- URL: https://www.productmarketingalliance.com/how-to-improve-your-writing-competency/
- Published: 2021-11-05T10:38:00.000Z
- Updated: 2024-10-01T01:15:54.000Z
- Description: In this episode of Product Marketing Insider, Emily Dumas, Content Lead at ZoomInfo, discusses how PMMs can improve their writing competency and how these skills can improve their GTM strategy.
- Author: Lawrence Chapman
- Tags: #membership, Podcasts

[ ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1000/2020/09/Spotify-podcatss.png) ](https://open.spotify.com/episode/78ZND28y882VxLqa6jQIcl) [ ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1000/2020/09/Apple-podcasts-3.png) ](https://podcasts.apple.com/gb/podcast/how-to-improve-your-writing-competency-emily-dumas/id1483098663?i=1000540736965) 

## A little bit about Emily

As the Content Lead for Product GTM, Emily supports all (25+) ZoomInfo solutions, products, and features by creating ad-hoc and product launch materials. 

She also ensures that messaging is effectively communicated for each product, across each medium, including website copy, case studies, third-party marketplace copy, one-pagers, pitch decks, ebooks, guides, and more.

## Key talking points

- What good content looks like
- Advice for writing effective content
- How to appeal to a broad audience
- Differentiating content in saturated markets
- How to identify the most effective form of content for your business
- Common mistakes PMMs make when writing content
- Key steps when creating content
- The role of content in go-to-market strategies

And much more...

## **Get involved**

Are you interested in appearing as a guest on our other podcast series, [Product Marketing Life](https://www.productmarketingalliance.com/product-marketing-life-podcast-series/)? Contact Rose and register your interest: **rose@pmmalliance.com**.

[ ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/02/Product-marketing-podcast.png) ](https://www.productmarketingalliance.com/podcasts/?utm%5Fsource=article&utm%5Fmedium=blog&utm%5Fcampaign=podcast-ad)