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# How to nail your ICP without a 
  big budget or audience [Video]
- URL: https://www.productmarketingalliance.com/how-to-nail-your-icp-without-a-big-budget-or-audience-video/
- Published: 2025-04-25T14:04:42.000Z
- Updated: 2025-04-25T14:05:59.000Z
- Description: Michelle Zak shares her journey navigating the high-stakes world of startup growth, focusing on how she defined and validated an ideal customer profile without a large audience or budget.
- Author: Charley Gale
- Tags: Podcasts

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