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# Launching a competitive intelligence program | Patrick Wall, Imperva
- URL: https://www.productmarketingalliance.com/launching-a-competitive-intelligence-program-patrick-wall-imperva/
- Published: 2022-05-06T13:00:00.000Z
- Updated: 2024-10-01T01:23:53.000Z
- Description: In this episode of Product Marketing Life, Mark Assini and Patrick Wall discuss how being in sales and product marketing prepared Patrick for a career in competitive intelligence, what to prioritize when launching a CI program, and what good enablement material looks like and how to develop it.
- Author: Charley Gale
- Tags: Podcasts, #membership, Competitive Intelligence, Sales Enablement

[ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Spotify-podcatss.png) ](https://open.spotify.com/episode/6bUGv5u9irKy8gawxuUlBF) [ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Apple-podcasts-3.png) ](https://podcasts.apple.com/us/podcast/product-marketing-life/id1496134315) 

## **A little about Patrick**

On this week's episode of Product Marketing Life, host Mark Assini is joined by Patrick Wall, Director of Competitive Intelligence at Imperva.

Patrick started his career in Sales Engineering, learning first-hand what it takes to close a sale. After partnering on a deal with the product marketing team, however, he quickly discovered his new calling as a PMM. 

He then spent the next seven years learning the ropes, eventually rising to a director role. Throughout that time, he uncovered yet another passion. This time, it was competitive intelligence (CI), a function he has now fully committed himself to at Imperva.

## **Key talking points**

In this episode, the pair discuss how being in sales and product marketing prepared Patrick for a career in competitive intelligence, what to prioritize when launching a CI program, what good enablement material looks like, and how to develop it.

## **Want to get involved?**

If you wanna flex your podcast skills and appear on [Product Marketing Life](https://www.productmarketingalliance.com/product-marketing-life-podcast-series/), contact Lawrence and register your interest: **lawrence@pmmalliance.com**

[ ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/02/Product-marketing-podcast.png) ](https://www.productmarketingalliance.com/podcasts/?utm%5Fsource=article&utm%5Fmedium=blog&utm%5Fcampaign=podcast-ad)