Savvy product marketers know you can get competitive insights, brand awareness, and even increase sales if you know how to leverage analyst relations.

But such an activity requires dedicated time and a comprehensive plan, or you risk being left behind by your competitors…

Course overview

In this course, we'll guide you through the basics of what analysts provide, how to select the analyst firms to work with, and some best practices to achieve the results you want.

Whether you’re a startup battling incumbents or an established company that needs to remain a leader, knowing how to work with analysts will make product marketing that much easier.

Led by an experienced analyst relations expert, Daniel Kuperman, the Analyst Relations Certified: Masters course is filled to the brim with awesome insights, informative and handy coursework tasks, and actionable steps you can take to completely revolutionize how you approach your relationships with your analyst team to give you that advantage.

Go the extra mile

This course will help you to confidently:

👊 Understand the different approaches to analyst relations based on your company's stage and team size.

🔥 Create a comprehensive plan of attack to engage with the right analyst firms.

🚀 Leverage best practices to succeed at analyst briefings and inquiries.

🤑 Ensure your company is well represented in analyst reports and communications.

Meet your instructor, Daniel Kuperman

Daniel Kuperman is the Product Marketing Leader at Atlassian where he works with the ITSM solutions team.

He has over 15 years of experience with fast-growing B2B organizations, including Axcient, MindTickle, and Snowflake. Here, he’s built teams, owned go-to-market planning and execution, and helped businesses scale, transform, and create new market categories.

Daniel lives in Mountain View, CA, and has an MBA from Bentley University.

What’s included when I enroll?

👨🏼‍💻 2+ hours of OnDemand course content for you to work through at your own pace.

35+ exam questions to consolidate your learning.

🎬 5 coursework tasks to put all the theory into action.

📹 From the mind of a leading expert, Daniel Kuperman from Atlassian.

👌 Lifetime access to all the course’s content - including future updates.

🧠 Facility to ask text-based questions throughout, all of which are answered by a PMM leader.

🔖 Analyst Relations certification if you pass all the exams.

⏳ 100% self-paced - learn at a time and pace that works for you.

And we're not just saying it!

Igor Kranjčec, Head of Marketing, Mediatoolkit took the course himself and said,

"If you're new to Analyst Relations and aren't sure where to start - this is the course to take. The topics covered gave me a sense of when's the time to start A/R, and how to prepare and ensure it's successful. I enjoyed it very much!"

Get Analyst Relations Certified