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# Life as a product marketing consultant, with May Lauren Arad
- URL: https://www.productmarketingalliance.com/life-as-a-product-marketing-consultant-with-may-lauren-arad/
- Published: 2021-10-08T10:07:00.000Z
- Updated: 2024-07-07T11:03:08.000Z
- Description: This week on Product Marketing Insider, RapidSOS' May Lauren Arad discusses her product marketing journey and gives an insight into life as a product marketing consultant.
- Author: Lawrence Chapman
- Tags: Podcasts, #membership

[ ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1000/2020/09/Spotify-podcatss.png) ](https://open.spotify.com/show/4WsSdkbWCcJ5AD3yqvpNFz) [ ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/size/w1000/2020/09/Apple-podcasts-3.png) ](https://podcasts.apple.com/gb/podcast/product-marketing/id1483098663) 

## A little bit about May

May Lauren Arad is a **Product Marketing Manager at RapidSOS**, an emergency response data platform that links life-saving data from connected devices with 911 and first responders.

Prior to her role at RapidSOS, May worked as a Product Marketing Consultant, specializing in strategic marketing and brand auditing for early-stage startups.

She helped clients develop their short and long-term marketing roadmaps, drove messaging and positioning to ensure product fit and adoption, and supported companies in defining market segmentation and value proposition - and a *whole* lot more.

## Key talking points

- An insight into May's product marketing journey so far, including why she became a PMM in the first place.
- Why May decided to explore product marketing consulting and how it differs from working as part of an in-house team.
- Potential challenges a consultant may encounter during their career - and how to overcome them.
- Advice for product marketers considering a career as a consultant.
- Essential skills needed to succeed as a product marketing consultant.
- What good messaging looks like, and common mistakes to avoid.
- Tips for entry-level product marketers.

## Get involved

Wanna get involved in the conversation? 

It’s easy - just join our Slack channel and rub virtual shoulders with thousands of product marketing enthusiasts.

[ ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/02/Product-markrting-community.png) ](https://www.productmarketingalliance.com/join-slack/?utm%5Fsource=article&utm%5Fmedium=blog&utm%5Fcampaign=slack-ad) 

Access is 100% free, and it’s got a range of channels for you to take full advantage of; from upcoming events and recommended reading, to job opportunities and recommended tools.

And if you wanna flex your podcast skills and join us as a guest on an upcoming episode, contact Rose and register your interest: [rose@productledalliance.com](rose@pmmalliance.com).

In the meantime, grab your headphones, get comfy, and check out our previous episodes featuring a host of PMMs from globally recognized brands.

[ ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/02/Product-marketing-podcast.png) ](https://www.productmarketingalliance.com/podcasts/?utm%5Fsource=article&utm%5Fmedium=blog&utm%5Fcampaign=podcast-ad)