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# Market segmentation explained:   The smart way to target customers [Video]
- URL: https://www.productmarketingalliance.com/market-segmentation-explained-the-smart-way-to-target-customers-video/
- Published: 2025-03-24T16:14:35.000Z
- Updated: 2025-04-08T14:51:07.000Z
- Description: Market segmentation is the key to reaching the right audience with the right message. It helps brands refine their messaging, tailor their products, and stand out from competitors.
- Author: Cecilia Toro
- Tags: Presentations, Product Marketing Strategy

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