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# Meet the Masters: Go-to-Market with Yoni Solomon
- URL: https://www.productmarketingalliance.com/meet-the-masters-go-to-market-with-yoni-solomon/
- Published: 2022-10-11T13:00:00.000Z
- Updated: 2024-04-06T12:01:45.000Z
- Description: Tune into our brand-new podcast series, Meet the Masters, and join host Yoni Solomon, VP of Product Marketing at Gympass to discuss all things go-to-market strategy, how to launch with precision, and much more.
- Author: Product Marketing Alliance
- Tags: Podcasts, #membership, Go-to-Market, Certifications

Choosing where to invest in your learning can be a momentous decision, so we're here to give you all the background info you need before becoming a master at product marketing. 

Introducing: [**Meet the Masters**](www.productmarketingalliance.com/meet-the-masters-podcast-series/) \- a podcast series dedicated to discussing the key facets of product marketing, with renowned experts who have been there and done it.

[ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Spotify-podcatss.png) ](https://open.spotify.com/episode/0KOb19gBCry7nzgrfr6etB?si=086619b1915b4bc4) [ ![](https://productmarketingalliance.com/content/images/size/w1000/2020/09/Apple-podcasts-3.png) ](https://podcasts.apple.com/us/podcast/meet-the-masters-go-to-market-with-yoni-solomon/id1647355902?i=1000580902352) 

In the very first episode, host Charley Gale speaks to **Yoni Solomon, VP of Product Marketing at Gympass** and master go-to-market strategist.

They discuss Yoni's biggest successes and challenges with go-to-market, the difference between GTM and a product launch, and how to go about renaming an existing product.   
  
Plus, they talk about what you can learn from the [**Go-to-Market Certified: Masters**](https://learning.productmarketingalliance.com/on-demand/go-to-market-certified-masters) course we have at Product Marketing Alliance - a course that Yoni himself built from his experience and expertise in the field.

## A little bit about Yoni

Yoni Solomon is an award-winning product marketer and advisor. He has been recognized as one of the world's 50 most influential PMMs, and is on a mission to rewrite the book on go-to-market for the next generation.

He’s passionate about a variety of areas within B2B tech marketing besides GTM, including positioning, pricing/packaging, portfolio management, people enablement and training, demand-gen, and content, to name a few.

## A bit more about Go-to-Market Certified

Led by Yoni himself**,** [**Go-to-Market Certified: Masters**](https://learning.productmarketingalliance.com/on-demand/go-to-market-certified-masters) is an industry-standard, self-paced curriculum designed to help you nail your GTM processes from here on out.

Whether you’re part of a 10-person startup or 10,000 person enterprise – developing a consistent, repeatable launch process for Go-to-Market activities has never been more critical. 

This course is for anyone that’s been tasked with bringing a new product, feature, partnership, or service to market – and needs a proven process to do it.

### Inside, you'll access:

🎁 4 modules featuring key GTM concepts and strategies.  
🎁 48 exam questions to test your understanding.  
🎁 11 templates to put your learning into action.  
🎁 Official certification to showcase your skills and boost your credentials.

### By the end of the course, you'll learn how to: 

✅ Implement a proven formula that's comprehensive, repeatable, and creative.   
✅ Build and tailor an ideal product blueprint of your own.  
✅ Apply your new templates to facilitate a seamless GTM process.

[ Get Go-to-Market Certified ](https://learning.productmarketingalliance.com/on-demand/go-to-market-certified-masters)