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# MUD product differentiators template
- URL: https://www.productmarketingalliance.com/mud-product-differentiators-template-framework/
- Published: 2023-10-24T00:00:00.000Z
- Updated: 2025-01-31T15:47:12.000Z
- Description: Hone in on what makes your product stand out.
- Author: Amelia Wilson
- Tags: Templates & Frameworks, Product Marketing Strategy, Template

Knowing what sets your product apart is essential for standing out in a crowded market. But pinpointing those differentiators? It's often easier said than done.

Enter the MUD template. It helps you systematically evaluate and refine your strengths using the Meaningfulness, Uniqueness, and Defensibility (MUD) framework. This structured approach ensures your differentiators aren’t just compelling – they’re also sustainable and marketable.

For a deep dive into this framework and how to use it, check out [Kushal Khandelwal's article](https://www.productmarketingalliance.com/identifying-product-differentiators-mud-framework/).

## Get your MUD product differentiators template

![ you craft a compelling value proposition that drives marketing, sales, and product development strategies](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2025/01/MUD-product-differentiators-template.png)

[MUD\_ Product differentiators templateMUD\_ Product differentiators template.xlsx43 KBdownload-circle](https://www.productmarketingalliance.com/content/files/2025/01/MUD%5F-Product-differentiators-template.xlsx "Download")

[MUD: Product differentiators template![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/icon/spreadsheets_2023q4-13.ico)Google Docs![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/thumbnail/AHkbwyJMTksUciipiGZzO27wLo8rWcjiAdQrH4wCQhq609r16_nVLlu6puzRwgTAgSkXwMFdBBnp0llzmeZOCStY9XfeYa4hS7WlYcQosux84UzWmFdmtH7O-w1200-h630-p)](https://docs.google.com/spreadsheets/d/1XG-N%5FhLLgrQj1EjiAoNizTCH0WDzD1DQy9R%5FakxVLhA/edit?usp=sharing)