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# Narrative design in product marketing (and why it matters)
- URL: https://www.productmarketingalliance.com/narrative-design-in-product-marketing-and-why-it-matters-video/
- Published: 2025-04-25T12:00:47.000Z
- Updated: 2025-09-09T09:15:53.000Z
- Description: If you’re trying to understand the difference between narrative design and product positioning—and when to use each to grow your business—you’re in the right place.
- Author: Cecilia Toro
- Tags: Presentations, Product Marketing Strategy, Positioning & messaging, Narrative Design

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