> ## Content Index
> Fetch the complete content index at: https://www.productmarketingalliance.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Navigating price increases: Lessons from   a fintech PMM leader, with Ginevra Mambretti
- URL: https://www.productmarketingalliance.com/navigating-price-increases-lessons-from-a-fintech-pmm-leader-with-ginevra-mambretti/
- Published: 2024-06-28T08:18:54.000Z
- Updated: 2024-10-30T08:22:31.000Z
- Description: Join Nitin Kartik and Ginevra Mambrettii as they chat about strategic timing, transparent communication, and customer-centric approaches in managing price increases.
- Author: Charley Gale
- Tags: Pricing, Banking and Fintech, Podcasts, #membership

Join host [Nitin Kartik](https://www.linkedin.com/in/nitinkartik/) as he chats with Product Marketing expert [Ginevra Mambrettii](https://www.linkedin.com/in/ginevra-mambretti/) about strategic timing, transparent communication, and customer-centric approaches in managing price increases. 

## Key takeaways

### Importance of timing and competitor analysis

Ginevra emphasizes the strategic advantage of waiting for [competitors to implement price increases](https://www.productmarketingalliance.com/how-competitive-pricing-intelligence-can-increase-revenue/) first. This approach allows a company to learn from competitors' mistakes and gauge market reaction, thereby mitigating potential backlash when they eventually reprice.

### Clear and transparent communication

When implementing price increases, clear and transparent [communication](https://www.productmarketingalliance.com/effective-communication-with-prospective-customers-jack-preece-linnworks/)[ with customers](https://www.productmarketingalliance.com/effective-communication-with-prospective-customers-jack-preece-linnworks/) is crucial. Explaining the reasons behind the price change, who will be affected, and how it aligns with industry-wide changes can make the increase more acceptable to customers.

### Customer-centric approach

To minimize [customer churn](https://www.productmarketingalliance.com/your-ultimate-guide-to-churn/), especially among those most negatively impacted by price increases, offering tailored solutions such as custom pricing can be effective. This approach demonstrates a commitment to customer satisfaction and retention even in challenging situations.

## About the guest

### Ginevra Mambretti, Fractional PMM and PMA course instructor

Ginevra is a multi-award-winning Senior Product Marketing Manager with extensive experience marketing SaaS products across EMEA, APAC, and North America. Fluent in English, French, Spanish, and Italian, she has successfully led marketing initiatives in diverse sectors including eCommerce, cybersecurity, and fintech, spanning B2C, B2B, and developer-focused products.

A recognized thought leader in her field, Ginevra serves as a speaker and course instructor at Product Marketing Alliance. Her expertise and contributions to the industry were acknowledged when she was named among the top 100 product marketing influencers worldwide in 2022\. 

## Get involved

Eager to dive deeper into product marketing mastery? Our thriving [Slack community](https://www.productmarketingalliance.com/join-slack/) is the ultimate hub for leveling up your product marketing prowess. With over 10,000 members, it's the largest crew of product marketing aficionados around.

From positioning and pitching to pricing and personas, we tackle every facet of strategic marketing. Share your wins, workshop ideas, and tap the collective wisdom of our community. 

The conversations flow 24/7, along with a steady stream of templates, playbooks, and lively banter. Consider it your portable conference, minus the price tag.

Stay tuned for more episodes of Product Marketing Maestros: Tales From the Front Lines.