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# “Nobody cares about your vision” with Anthony Pierri, Co-Founder of FletchPMM
- URL: https://www.productmarketingalliance.com/nobody-cares-about-your-vision-with-anthony-pierri/
- Published: 2024-04-12T14:00:54.000Z
- Updated: 2024-10-01T01:57:40.000Z
- Description: Tune in to hear about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men.
- Author: Charley Gale
- Tags: Podcasts, #certification

In this episode of Product Marketing Life, host Collin Mayjack and guest **Anthony Pierri, Co-Founder of FletchPMM**, talk about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men.

## Key takeaways

- Anthony's career journey up to this point.
- The issue with SaaS CMOs and Founders when it comes to product marketing.
- Discussing the problem with advice like “don’t talk about features” and “customers don’t care about features, they care about benefits.”
- How product marketers can maintain homepage messaging clarity as they begin to message multiple products.

And much more!

## About the guest 

### **Anthony Pierri, Co-Founder of FletchPMM**

[Anthony Pierri](https://www.linkedin.com/in/anthonypierri/) is a seasoned product marketing expert and co-founder of FletchPMM. 

He specializes in helping horizontal product-led growth (PLG) startups optimize their website homepages to drive more sales and user acquisition.

## Get involved

Keen to join the conversation?

Why not take a look at our [Slack channel](https://www.productmarketingalliance.com/join-slack/)? Not to boast, but our Slack community is the biggest gathering of product marketing enthusiasts on the planet (okay, that was a bit of a boast 😉).

We discuss everything from sales engagement to messaging strategies, and there’s a constant flow of templates, resources, and even the odd ‘roast’. And it's completely free to join!

Don't miss a beat – you can catch all of your favorite product marketing episodes right here: [Product Marketing Life](https://www.productmarketingalliance.com/tag/podcasts/).