Personas lay the foundation for any product marketing strategy. They play a key role in the personalization game and are a necessity.
Whether you’re new to personas or wanna level-up your existing efforts, this course will take the most robust look at how to create, disseminate, and leverage your personas to drive real business impact.
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This course is being created by our in-house content and product marketing guru Bryony Pearce, and will include guest lectures from the likes of ProfitWell, G2, IBM, Monese, and Sumo Logic.