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Unlock your product marketing
leadership potential
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Program
overview
Leading your organization’s product marketing strategy can be a heavy burden to carry.
To lighten your load, we’ve created an interactive leadership accelerator program, allowing you to learn, share, and practice with PMM leaders all over the world in an intimate and exclusive environment.
From scaling teams, data, and budgets to strategies, project management, influence, and more, you get 8+ enjoyably intense weeks covering all the areas you need to shine in a leadership role.
And it doesn’t stop there...if you’ve got an eye on the C-suite, we’ve dedicated an entire week to supporting your career goals.
Accelerator program
schedule
April 30, 2024
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"PMA delivers real-world leadership training from proven specialists
Once again, the Product Marketing Alliance has delivered an excellent course based on real-world experience and leadership.
Highly recommend anyone wanting to further their leadership aspirations to learn from these existing proven performers and raise your own bar."
Andrew Hatfield
Founder and Go to Market and Growth Strategist
"Flat-out awesome course!
This course leaves no stone unturned and even provides you with slide decks, tools, and templates for future use. All the interviews with the industry's top product marketing leaders provided so many nuggets of product marketing leadership gold and real-world practical application. If you want to take your product marketing career to the next level, this is absolutely the course for you – bar none!"
Scott Bamford
Senior Product Marketing Manager
Book a free
career consultation
Learn from industry leaders and network with a community of ambitious product marketers.
Refine your leadership style, empowering you to effectively lead cross-functional teams.
Walk away with a certificate of completion, cementing your place in the product marketing leadership sphere.
Your instructor,
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leaders
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Your instructor,
Chris Tran
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A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Christine Tran
Christine leads product marketing for Quantum Metric. She has over 10 years of leadership experience in B2B technology, helping startups to mid-sized companies strategically communicate value and develop their brand stories.
Previously, she’s been a Marketo consultant, martech research analyst, NGO director, and volunteer English teacher abroad. Outside of work, she’s searching for the best Vietnamese soup in Northern California and would love to compare shortlists.
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Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
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Your instructor,
Julien Sauvage
Previously, Julien has held leadership positions at Salesforce, Talend, SAP, and Gong. He’s a product marketing leader with 15+ years of hands-on and managerial experience leading product marketing, go-to-market strategy, and pre-sales within startups and enterprise companies, specializing in Artificial Intelligence, CRM, and data-related technologies.
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Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Becky Trevino
As Executive VP at Snow Software, Becky leads a 60+ person product organization including product management, user experience, product marketing, and product insights.
Her mission is to build one product function from strategy through Go-to-Market. Prior to joining Snow, Becky led a variety of functions at cloud computing leader Rackspace including the public cloud customer success organization fanatically supporting over 40K customers and marketing where she created a new category in the public cloud market – cloud-enabled managed services.
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Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Ken Oestreich
Ken is a hands-on B2B Marketing veteran. His specialty is achieving product-market fit, introducing new products and categories, growing platform adoption, and building marketing teams for enterprise technologies. He has consistently marketed and grown new industry solutions in the IT space, including cloud workspaces, data center infrastructure automation, identity management, and API/Integration technologies.
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Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
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Your instructor,
Crystal Crouch
Crystal is a seasoned Fintech/Insurtech Product Marketing Leader driven by a deep-seated passion for understanding and fulfilling customer needs. Her expertise lies in generating substantial momentum for new product launches through meticulous planning, development, and execution of brand, go-to-market, and CRM marketing strategies, all meticulously aligned with enterprise objectives.
Drawing upon data and analytics, Crystal is adept at driving informed business decisions and offering continuous recommendations to optimize marketing outcomes.
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Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Jam Khan
Jam brings over two decades of invaluable experience in the software industry, encompassing leadership roles across marketing, strategy, professional services, and product management. His career trajectory reflects a keen adaptability to organizational needs and customer preferences, allowing him to thrive in challenging environments.
Driven by a passion for exceeding expectations, Jam excels in accomplishing goals that may seem unattainable. His unique blend of technical expertise and business acumen enables him to deliver tangible results and unforgettable experiences for customers.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Tamara Niesen
Tamara is a seasoned B2B marketing executive, strategist, and consultant, boasting a rich background in the software and technology sector. Her skill set encompasses a wide range of disciplines including Marketing Strategy, Product Marketing, eCommerce, Sales, External and Internal Relationship Management, Channel and Programs Marketing, and Go-to-market Strategy.
Renowned for her leadership acumen, Tamara excels in cultivating relationships and collaborating with cross-functional teams to achieve tangible results.
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Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Yoni Solomon
Yoni has been recognized as one of tech’s most influential product marketers, and is on a mission to rewrite the book on B2B tech marketing for the next generation. He is a product marketing leader helping businesses to create great cultures and tell their best go-to-market stories.
Your instructor,
Chris Tran
A tenured product marketing voice, Holly brings expertise across go-to-market strategy, messaging, positioning, and stakeholder management. While working in new application development at Amazon Web Services (AWS), Holly also delivers thought-provoking ideas for GTM strategy in workshops, lectures, and two podcasts.
Her goal is to continue to build a strong awareness of the Product Marketing function, coach others how to apply critical thinking and strategic PMM frameworks, and mentor young marketers in their career.
Holly gets a kick out of solving problems with cross-functional teams and telling good stories.
Your instructor,
Phill Agnew
Download
the curriculum
Here at PMA, you can learn from the collective success and experience of the world’s biggest product marketing community. Not only that, but our certifications are built with the support of PMMs from the largest orgs around such as Adobe, Google, Linkedin, Atlassian, Grammarly, and many more.
If you need help convincing your company to pay for your training, we’ve done the leg work for you.
By the end of the course
you'll be able to...
Achieve business goals
Get the frameworks and knowledge to develop and implement strategic marketing plans that align with business goals to show the true value of your PMM team.
Build and scale teams
Learn tried-and-tested techniques to build, mentor, and scale a high-performing product marketing team.
Align strategically
Understand how to effectively communicate and collaborate with cross-functional teams to ensure product success.
What's
Included
One to two hours of on-demand content each week, developed by seasoned product marketing professionals to help you learn the most impactful strategies in the industry.
Join a global community of learners for lively discussion, collaboration, and mutual learning opportunities.
Live presentations from the great minds at Quantum Metrics, Snow Software, Clari, and more, offering their unique perspectives on product marketing leadership.
Hands-on assignments designed to test your knowledge and sharpen your practical skills in product marketing leadership.
14 industry-standard templates to take the guesswork out of your product marketing efforts.
Rigorous exams designed to measure your understanding of the course material, so you can consolidate your learning and identify areas for improvement.
Get personalized and actionable advice to your toughest product, growth, and marketing questions, backed by Product Marketing Alliance’s entire knowledge base.
Get access to
these resources...
How it
works...
Leadership curriculum
Each week, access a wealth of OnDemand learning around a different leadership topic, along with case studies, templates, and frameworks to solidify and support your learning and live cohort sessions.
Live presentations
Each week join expert lectures or panel discussions and interact with leaders from AWS, Arion, and Oracle. Learn from their unique experience and ask all your burning questions about becoming a PMM leader.
Lifelong support
Network with your peers and expert instructors by accessing your private peer group to compare notes, ask questions, and find a lifelong cohort to support your leadership journey.
Get this course plus 25 others,
with Exec+ membership
Discover how our Exec+ memberships stack up against our individual courses to find the best value for your investment.
25+ courses (incl. updates and future releases)
Complimentary access to 1x PMM Summit every year
Exclusive PMM Leaders Summit
Leadership Accelerator Program (included in the cost!)
Mastering leadership workshops
Peer-to-peer mentorship
PMM Carefully curated peer groups
paths
Leadership breakfast briefings
Leadership dinners
Exclusive content
100+ templates and frameworks
500+ hours of OnDemand video content
Members-only events and community
Exclusive PMM learning paths and toolkits
Ungated access to industry reports
8-week cohort-based program
Live weekly workshops with PMM leaders & C-suite execs
Lifetime access to all course content & recordings
40+ hours of education
Official leadership certification if you pass the exams
Upskill your entire
product marketing team…
Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.
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Why choose
courses from PMA?
Whether you’re tuning in live or want unlimited access to all member benefits, select the plan that’s best for you
Old Way
New Way
Certified PMMs
earn $7,168 more
Built alongside Director and VP-level PMMs from Amazon Web Services, LinkedIn, G2, and more.
Tap into the experts’ tried and tested tactics, strategies, and methodologies.
Leverage exclusive insights to create your own killer strategy.
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FAQS
It’s for current and aspiring product marketing leaders. If you’re a current Senior Product Marketer, a Team Lead, or a Head of, this course will help you learn from experienced leaders and absorb their tried and tested techniques. If you’re a Director or looking to be more confident as a leader, this course will a) help you identify which skill gaps you need to close to lead with impact and, b) set the foundation for your move into a leadership role. If you’re a Director or VP and looking for a program more advanced to help you make your move into the C-Suite then take a look at the C-Suite Masterclass.
Forever. Pay once, get access to all the curriculum content, bonus footage, fireside chats, exams, coursework, alumni, templates, and frameworks for life.
We’ve scheduled the live weekly presentations at the most universally friendly time we can find. They’ll be in the morning (9 am) for those in the PST timezone, at midday for those on EST time, and throughout the evening for all our European folks. In general, the live presentations will take place on Thursdays for the duration of the course.
100%. We’ll upload the presentation recording and slide deck into your dashboard a day or two after the session and then they’ll be yours to refer back to as often as you like, for as long as you like.
Eight weeks. After that, the weekly presentations, coursework, and exams will come to an end; however, you’ll have access to all the materials to learn from for life. The alumni channel will be an eternal resource too, so you can stay in touch with and continue learning from your leadership program peers.
In short, very. You’ll not find the content in our curriculum or fireside chats anywhere else. The same applies to the live presentations - these will be delivered live on the day and will be 100% exclusive to you and your fellow learners. Our Leadership Accelerator program is the only place you can tap into these materials.
Yep! All our team packages are bespoke to make sure they’re tailored towards what you’re after, but if you drop Matt a line onm.booth@pmmalliance.com and let him know what you want, he’ll put a personalized package together for you.
Feeling like learning
leadership at your own pace?
Elevate your impact with advanced product marketing certification. Go from tactical to strategic influence, establishing authority and strategic value.
This leadership certification will equip you with the insider knowledge you need to create a lasting, successful career as a product marketing leader.