> ## Content Index > Fetch the complete content index at: https://www.productmarketingalliance.com/llms.txt > Use this file to discover other available public pages before exploring further. # PMM Highlights: Reeling in 2021 - URL: https://www.productmarketingalliance.com/pmm-highlights-2021-in-review/ - Published: 2021-12-30T16:15:00.000Z - Updated: 2021-12-30T16:15:00.000Z - Description: As we head into the new year, we take a look at our best product marketing bits throughout 2021. Events, webinars, guides, podcasts, courses, reports, you name it - we've churned out top-quality content, all year round. - Author: Richard King - Tags: #membership It's certainly been one heck of a year. The PMA community continues to grow like wildfire, with members leading the way in product marketing across the globe 🌎 PMA takes pride in helping elevate the role of a product marketer throughout the year. Research, certifications, events, webinars, guides, podcasts, courses, reports, you name it - we've churned out top-quality content, all year round. Before we take a look at the best bits from 2021, we recently threw in a couple of extra goodies in our [Pro Membership plans](https://www.productmarketingalliance.com/signup/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) 🎁 Access to *all* of our [Fundamentals courses](https://certified.productmarketingalliance.com/courses/category/fundamentals?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=newsletter-content&utm%5Fcampaign=pmm-pulse-dec-2021) (worth $1K) with an annual plan. Now, let's take a look at the highlight reel... **\-**[ **Rich**](https://www.linkedin.com/in/richardking001/)**, CEO & Founder @**[ **Product Marketing Alliance**](https://www.linkedin.com/company/13070195/) --- ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/12/January---February--6--1.png) Kicking off with a bang, [Product Marketing Rendezvous](https://www.productmarketingalliance.com/product-marketing-rendezvous-ondemand/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) hit the screens - 3 days packed with insightful presentations, workshops, and recruitment matchmaking sessions. We also shined the light on strategic and team management elements of the senior PMM role with our first-ever [State of Product Marketing Leadership](https://www.productmarketingalliance.com/state-of-product-marketing-leadership-2021/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) report. ## Best of the rest for Q1 - [Product marketing predictions for 2021](https://www.productmarketingalliance.com/product-marketing-predictions-for-2021/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) - [Narrative Design Certified](https://certified.productmarketingalliance.com/p/narrative-design-certified?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) - [100 product marketing questions answered](https://www.productmarketingalliance.com/100-product-marketing-questions-answered/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) - [Segmentation Certified](https://certified.productmarketingalliance.com/p/segmentation-certified?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/12/ezgif.com-gif-maker--1-.gif) --- ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/12/January---February--6--2.png) We took a trip to the future, exploring what the B2B product marketing landscape might look like in the coming years with our [Product Marketing Field Guide](https://www.productmarketingalliance.com/the-pmm-field-guide-ebook/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) πŸ” Customer marketing has been a **hot** topic amongst PMMs this year, so you can bet we brought the virtual [Customer Marketing Summit](https://www.productmarketingalliance.com/customer-marketing-summit-april-2021/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) to you for the first time. In June, the [Product Marketing Festival](https://www.productmarketingalliance.com/product-marketing-festival-2021-ondemand/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) made its annual return. This year, boasting PMM experts from **Slack**, **IBM**, **Adobe**, **Uber** **Eats**, and more. ## Best of the rest for Q2 - [2021 State of Product Marketing Report](https://www.productmarketingalliance.com/state-of-product-marketing-2021-sneak-peek/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) - [Product Marketing Certified: Leadership](https://certified.productmarketingalliance.com/p/product-marketing-certified-leadership?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) - [The science of product storytelling](https://www.productmarketingalliance.com/the-science-of-product-storytelling-2/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) - [Customer Advisory Boards Certified ](https://certified.productmarketingalliance.com/p/customer-advisory-board-certified?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/12/ezgif.com-gif-maker--2--1.gif) --- ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/12/January---February--6--copy-1.png) You helped us cast the spotlight on true models of product marketing excellence, crowning eight winners for the [Product Marketing Awards 2021](https://www.productmarketingalliance.com/product-marketing-awards-2021-the-winners/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) πŸ‘‘ Q3 was a big one for virtual events: - [Developer Marketing Summit](https://developer-marketing.productmarketingalliance.com/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=newsletter-content&utm%5Fcampaign=pmm-pulse-dec-2021) - [Product Marketing Festival APAC](https://festivalapac.productmarketingalliance.com/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=newsletter-content&utm%5Fcampaign=pmm-pulse-dec-2021) - [Customer Marketing Summit](https://customer-marketing-2021.productmarketingalliance.com/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=newsletter-content&utm%5Fcampaign=pmm-pulse-dec-2021) Meanwhile, we hit a *huge* milestone of **20,000 members** in our [PMA Slack channel](https://join.slack.com/t/product-marketing-all/shared%5Finvite/zt-7qhnlsdi-%5FTnzSdzMg4KhAS0ngqRLVg). πŸŽ‰ ## Best of the rest for Q3 - [Podcast series: To Team or Not to Team](https://www.productmarketingalliance.com/to-team-or-not-to-team-product-marketing-team-structure-at-its-roots/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) - [PMA Exec Membership plans](https://www.productmarketingalliance.com/product-marketing-executive-membership/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) - [The Art of Conversation report](https://www.productmarketingalliance.com/the-art-of-conversation/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) - [Competitive Intelligence Certified](https://certified.productmarketingalliance.com/p/competitive-intelligence-certified?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/12/ezgif.com-gif-maker--3--7.gif) --- ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/12/January---February--6--copy-2.png) We went **full throttle** in Q4\. The in-person [Product Marketing Summit](https://www.productmarketingalliance.com/product-marketing-summit-london-2021-ondemand/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) *finally* made its return. We gathered **300+** PMMs in London, and we can't wait to do the same in the US in 2022 πŸŽ‰ On the virtual side, **7,000+** of you joined us across [Masters of Product Marketing](https://www.productmarketingalliance.com/masters-of-product-marketing-ondemand/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) and [Product Marketing Trailblazers](https://www.productmarketingalliance.com/product-marketing-trailblazers-2021-ondemand/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) to watch 40+ hours of action-led content. We also spent months collecting and analyzing your insights so we could build killer reports for this years: πŸ›  [PMA Pulse report](https://www.productmarketingalliance.com/pma-pulse-2021/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) πŸ’° [Product Marketing Salary Survey](https://www.productmarketingalliance.com/2021-product-marketing-salary-survey-results/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) πŸ‘₯ [Sales Enablement Landscape Vol.2](https://www.productmarketingalliance.com/the-sales-enablement-landscape-vol-2-is-here/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) πŸ’‘ [Competitive Intelligence report](https://www.productmarketingalliance.com/the-2021-competitive-intelligence-trends-report-has-arrived/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) πŸ‘‘ [Top 100 PMM Influencers](https://www.productmarketingalliance.com/top100influencers2021/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) ## Best of the rest for Q4 - [PMA Insider Membership plans](https://www.productmarketingalliance.com/insider-membership-plan/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) - [Return of PMM Talks](https://www.productmarketingalliance.com/tag/pmm-talks/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) - [Customer Research Certified](https://certified.productmarketingalliance.com/p/customer-research-certified?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) - [Mastering Product Marketing](https://certified.productmarketingalliance.com/p/master-product-marketing?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/12/1637918404341-copy-2.jpeg) --- It's fair to say we've had a belter of a year, and we're ready to exceed heights in the next. Thanks for being part of the PMA; here's to 2022\. πŸ₯‚ ![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2021/12/giphy--1--2.gif) --- ## This one's for the leaders The [PMM: Leader Fellowship](https://certified.productmarketingalliance.com/p/product-marketing-leaders-fellowship?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) program is going underway this Jan 17 β†’ March 11. Across 8 enjoyably intense weeks, you can expect: πŸ“š 40+ hours of education, actionable coursework, and live workshops 🀝 Exclusive fellowshop alumni and tons of networking opportunities πŸ… An official certification and fuel to shape your gold-standard PMM strategy [Join the Fellowship](https://certified.productmarketingalliance.com/p/product-marketing-leaders-fellowship?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content) --- ![](https://lh5.googleusercontent.com/hL7MUxdZfVPqy7JY4KuMhD85NQdRyv-alS73P_BWWDlj6BQ7okWpeHUMpyPaNGgNWSmsrdzyQVWIXANWiKi817tL2V2bEv6payFoiObDrSpPoeTZiZcjfpT1QWJrrlrgQG_T4ICB) **Appcues** empowers product marketers to measure and improve product adoptionβ€”without a developer. Brands like Amplitude, Privy, Fullstory, and Lyft use Appcues to design and publish in-app onboarding tours, feature announcements, and surveys, code-free. [Start your free trial](https://www.appcues.com/?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=newsletter&utm%5Fcontent=pmm-pulse-dec-21) --- ## Your next role? [Product Marketing Manager](https://jobs.productmarketingalliance.com/director-senior-junior-product-marketing-manager-cf7daa4dd765) | Apprentice.io | Remote Apprentice.io is looking for PMMs of all levels (Director/Senior/Junior) to focus areas to create the first members of their team. You'll be responsible for tackling the core messaging and go-to-market challenges of an early-stage company. [Competitive Marketing Leader](https://jobs.productmarketingalliance.com/competitive-marketing-leader-0f19e2924b25) | Intel | Phoenix, AZ As Competitive Marketing Leader, you will work on highly matrix teams that include sales, business unit, global marketing, and country marketing teams. You'll play a key role in developing and leading messaging, positioning, and go-to-market plans, while defining and tracking success metrics. [Sr. Manager, Product Marketing](https://jobs.productmarketingalliance.com/sr-manager-product-marketing-remote-united-states-5bd146d52d7d?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcampaign=pmm-highlights-newsletter-dec-21) | Vendr | Remote Vendr is looking to build out product marketing from the ground up. You'll be expected to be able to champion the voice of the customer, own strategic messaging, build effective go-to-market enablement content, and drive adoption. **Wanna get your job listing featured? Contact viktoriya@pmmalliance.com** --- ## **Partner with us** [Community partnerships | Product Marketing AllianceFrom budding businesses to established enterprises, our Community Partnerships options offer tailored packages to suit all needs and budgets and help you propel your product to the peak of its powers.![](https://www.productmarketingalliance.com/favicon.png)Product Marketing AllianceProduct Marketing Alliance![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2020/05/Community-partnerships.jpg)](https://www.productmarketingalliance.com/community-partnerships/) [Calling all sponsors or partnersIf you want to build your brand and be seen by 1,000s of PMMs who need what you have to offer, our sponsorship solutions are where you want to be.![](https://www.productmarketingalliance.com/favicon.png)Product Marketing AllianceProduct Marketing Alliance![](https://storage.ghost.io/c/e8/42/e8425f10-c6bc-4266-b03f-495034377a60/content/images/2020/02/PMA_meta_mediapack.jpg)](https://www.productmarketingalliance.com/calling-all-sponsors-or-partners/) --- Enjoying PMM Pulse? Why not share it with a friend? 🀝 [Spread the PMM love](https://productmarketingalliance.firstpromoter.com/signup/8345?utm%5Fsource=ghost&utm%5Fmedium=email&utm%5Fcontent=pmm-pulse-dec-21&utm%5Fcampaign=newsletter-content)