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# PMM Live Session | Online | June 29, 2023
- URL: https://www.productmarketingalliance.com/pmm-live-session-online-june-29-2023/
- Published: 2023-06-26T14:17:14.000Z
- Updated: 2024-05-01T14:17:03.000Z
- Description: We'll share a tested strategy to tell a more integrated story on how new products work with others to get your value across in a 30-second customer attention span.
- Author: Product Marketing Alliance
- Tags: Ondemand Summits, #membership

### Thursday, June 29, 2023  
Time: 9am PT | 12 ET | 5pm BST 

***Weekly free product marketing live session.***

[Watch OnDemand](https://www.productmarketingalliance.com/go-to-market-ondemand/?wchannelid=syfpq1lgr2&wmediaid=747wy0871z)

Do your customers understand how new product releases enhance other investments they made in your portfolio?  
  
If you're not seeing an uptake in customer adoption, up/cross-sell revenue, certification completions, and customer advocacy, I bet they don't understand it very well…

  
Well, we've got an exclusive webinar just for you.   

In this session, we'll share a tested strategy to tell a more integrated story on how new products work with others to get your value across in a 30-second customer attention span.

[Watch Ondemand](https://www.productmarketingalliance.com/go-to-market-ondemand/?wchannelid=syfpq1lgr2&wmediaid=747wy0871z)

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## About the speaker

[Mark Mikhail](https://www.linkedin.com/in/markem/) has over ten years of experience that spans a pivotal decade in marketing evolution. He has built winning enterprise go-to-market strategies and enablement with data-driven storytelling.  
  
Organizationally, he's held senior roles in technical media at York University, campaign management at Postmedia Inc., digital marketing at IBM, marketing management at Intuit, and global product marketing and analyst relations at BlueCat Networks.  
In addition, Mark highlights his contribution to some significant experiential product development work. Most notably, leading a development team to produce food-delivering drones at IBM. These capabilities led to a Disney Star Wars and IBM drone/droid experience driving colossal brand value and sales pipeline.

**\-** [**Mark Mikhail**](https://www.linkedin.com/in/markem/)**, Senior Product Marketing Manager, Bluecat**

[Sign up now](https://community.productmarketingalliance.com/c/pma-world/june29)