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# PMM Live Session | Online | April 20, 2023
- URL: https://www.productmarketingalliance.com/pmm-now-april-20/
- Published: 2023-04-17T15:17:42.000Z
- Updated: 2024-05-01T14:05:02.000Z
- Description: Customer focus is good, but customer obsession is better for effective marketing. Learn 5 strategies to take your obsession to the next level.
- Author: Product Marketing Alliance
- Tags: Ondemand Summits, #membership

### Thursday, April 20  
Time: 8am PT | 11am ET | 4pm BST 

***Weekly free product marketing live session.***

[Catch the replay On-Demand](https://www.productmarketingalliance.com/masters-of-product-marketing-ondemand-2/?wchannelid=ty1vygcwsw&wmediaid=a43ce7gfub)

Customer focus is great, customer obsession is better. Whether you’re building your 2023 product marketing strategy, writing messaging for a launch, or executing a customer event, knowing how to find and understand your target audience is the critical foundation. And to do this well takes customer obsession.

 In this session, you’ll learn about 5 key strategies for how to take your customer obsession to the next level.

## About the speaker

Customer-obsessed, technology-focused storyteller. Sally Revell is the Head of Product Marketing at Google for the Cloud Infrastructure and App Ecosystem business. Sally brings over 23 years of cross functional marketing experience from leadership positions in both B2B and B2C including; Amazon Web Services, Intuit, Philips, and IBM. She is a specialist in designing innovative new business models, driving digital transformation, bringing new products to market, and leading teams to exceptional results. She is passionate about innovation that impacts people’s lives in a positive way and loves to democratize technology through insight-driven messaging and content.

[Catch the replay On-Demand](https://www.productmarketingalliance.com/masters-of-product-marketing-ondemand-2/?wchannelid=ty1vygcwsw&wmediaid=a43ce7gfub)