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# Reducing churn & increasing upsells: Tactical tips for how PMMs can increase customer retention
- URL: https://www.productmarketingalliance.com/pmm-trailblazers-recap/
- Published: 2022-12-16T17:55:45.000Z
- Updated: 2022-12-16T17:55:45.000Z
- Description: In this session from Product Marketing Trailblazers 2022 virtual event, we give tips on how to enable the CS and account management teams on what to look for and how to get value from existing customers.
- Author: Product Marketing Alliance
- Tags: #membership, Articles

With over 33% of sales and marketing teams shifting their top priority to maintaining their current customer base, it can be difficult for PMM's who are familiar with working with the sales team to know where to add value.

In this session from Product Marketing Trailblazers 2022 virtual event, we give tips on how to enable the CS and account management teams on what to look for and how to get value from existing customers.

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Product Marketing Trailblazers

🎤 Nick Ziech-Lopez, CMO at [Enablix](https://www.enablix.com/)  
🎤 Vaishnavi Ketharnathan, Founding Marketer at [Trainn](https://trainn.co/)

Join PMA's community in-person on our Product Marketing Summit 2023 tour. 👇  

[Product Marketing WorldProduct Marketing World assembles the largest gathering of product marketers to share success stories, experiences and challenges of those positioned at the intersection of product, marketing & sales.![](https://storage.googleapis.com/acara-assets-production/production/organizations/61af15b9d0fa9de546caeded/1653672517864-LOGOMARK-PMW.png)![](https://storage.googleapis.com/acara-assets-production/production/organizations/61af15b9d0fa9de546caeded/1653672454504-PMW-Meta-Acara-.jpg)](https://world.productmarketingalliance.com/)

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