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# PMM Weekly Live Session | Online | May 12, 2022
- URL: https://www.productmarketingalliance.com/pmm-weekly-live-session-online-april-14-2022/
- Published: 2022-05-05T16:15:12.000Z
- Updated: 2022-05-12T16:36:24.000Z
- Description: Learn how product-led growth can create a new opportunity for product marketers to prove career-building growth.
- Author: Product Marketing Alliance
- Tags: #membership, Ondemand Summits

### Thursday, May 12  
Time: 9am PT | 12pm ET | 5pm BST 

***Weekly free product marketing live session***

[ Watch OnDemand ](https://productmarketingalliance.com/pmm-ondemand/) 

**PMA Member? This session is already in your** **[OnDemand Library.](https://www.productmarketingalliance.com/pmm-ondemand/)**

You’ve heard it countless times: the way to grow your marketing career is to grow your company and tie what you do to revenue. But tying product marketing to revenue is easier said than done.

In this session, you’ll learn how the product-led growth trend creates a new opportunity for product marketers to prove career-building revenue growth.

### Join this PMMnow session as we cover:

  
⭐ ️What is product-led growth  
⭐ ️The product marketing role  
⭐️ Measuring the product marketing role  
⭐ ️Where we thinking product marketing adds value vs where it actually does

### About the speaker

Jenn Steele is the VP of Marketing at Reprise, a full-funnel product-led growth platform that enables you to create and share customized product tours and demos, for each step of your funnel. Prior to Reprise, Jenn held marketing leadership roles at ORSNN, Indix, Amazon and Hubspot.

[ Watch OnDemand ](https://productmarketingalliance.com/pmm-ondemand/)