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# PMM Weekly Live Session | Online | August 18, 2022
- URL: https://www.productmarketingalliance.com/pmm-weekly-live-session-online-august-18-2022/
- Published: 2022-08-15T15:20:00.000Z
- Updated: 2025-05-02T13:28:24.000Z
- Description: Join Brandon Bredford, Competitive Enablement Manager, at Klue as he discusses the key findings from the State of Competitive Enablement.
- Author: Product Marketing Alliance
- Tags: #membership, Ondemand Summits

### Thursday, August 18  
Time: 9am PT | 12pm ET | 5pm BST 

***Weekly free product marketing live session.***

[ Watch OnDemand ](https://productmarketingalliance.com/pmm-ondemand/) 

**PMA Member? This session is already in your** [**OnDemand Library.**](https://www.productmarketingalliance.com/pmm-ondemand/)

In today’s market, it’s important for an organization to understand what its competitors are up to and track the overall market landscape.

Establishing the current state of competitive enablement will help you enable the rest of your organization with insights that are relevant to their role.

In an ever-evolving field, there are constantly new ways to compete, and a new ways to win.

With this in mind, our upcoming session with **Brandon Bedford, Competitive Enablement Manager, Klue** is compulsory viewing.

Sign up and join Brandon as he takes a deep dive into all the juicy findings of this year’s State of Competitive Enablement report.

### Key discussion points

📈 The **trends** (88% said their industry's becoming more competitive)  
**1️⃣** The **priorities** (75% of programs prioritize sales support)  
**🤔** The **challenges** (54% of competitive programs don't measure success)

## About the speaker

Brandon Bedford is the Competitive Enablement Manager at Klue, building their very own competitive enablement program.

Brandon’s background is in B2B sales which gives him a unique perspective on the challenges faced by product marketers who are tasked with enabling sales teams competitively.

[ Watch OnDemand ](https://productmarketingalliance.com/pmm-ondemand/)