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# PMM Weekly Live Session | Online | December 8, 2022
- URL: https://www.productmarketingalliance.com/pmm-weekly-live-session-online-december-8-2022/
- Published: 2022-12-05T18:14:36.000Z
- Updated: 2022-12-05T18:14:36.000Z
- Description: Join Brandon Bedford, Competitive Enablement Manager at Klue as he shares essential insights that'll help refine your CI programs.
- Author: Product Marketing Alliance
- Tags: #membership, Ondemand Summits

### Thursday, December 8  
Time: 9am PT | 12pm ET | 5pm BST 

***Weekly free product marketing live session.***

REGISTER NOW

A solid **competitive intel strategy** is crucial to the success of any organization. But, effectively collecting and analyzing information on your industry, business environment, competitors, and products is a mammoth task.

Which is why we’ve teamed up with CI experts from renowned platform **Klue** to explore and expand on some of the key findings from our recent Competitive Intelligence Trends report. By the end, you’ll have armed yourself with *only* essential insights that’ll help refine your existing programs.

### This PMMnow session will explore:

- Who’s responsible for CI and how to effectively collaborate with internal stakeholders.
- Top-rated tips and tools to streamline your approach and ensure your CI program is efficient as can be.
- How competitive intelligence is shared across internal teams for maximum impact and action.

## About the speakers

Brandon Bedford is the Competitive Enablement Manager at Klue, building their very own competitive enablement program. Brandon’s background is in B2B sales which gives him a unique perspective on the challenges faced by product marketers who are tasked with enabling sales teams competitively.

REGISTER NOW